DALLAS, TX.- Heritage Auctions has announced the start of Weekly Internet Rare Books Auctions, with the first auction starting Thursday, March 3, at 10 p.m. CST. The auctions will then operate in a rolling format, with an auction ending every Thursday night at 10 p.m., with the next week’s offerings starting at exactly the same time.”

Every auction will feature a wide variety of material for collectors of all levels to choose from, more than 300 lots of rare books, prints and maps each week, all sold without reserve and with bidding starting at $1 for every lot.

“Heritage’s Website sees more traffic each day than our top competitors combined,” said James Gannon, Director of Rare Books at Heritage. “What we’re doing is coupling that Internet reach with a rare book market that’s hungry for a steady stream of moderately-priced material – along with some better books and the occasional sleeper – to create must-bid events every Thursday evening.”

Heritage’s new Weekly Internet Rare Books Auctions fill a specific collector demand that has gone unaddressed for some time. While there are a number of online outlets where book collectors can buy, there is nowhere people can go for regularly scheduled rare books auctions. With these weekly auctions, collectors can rely on a regular start and end time for each auction, enjoy the benefit of unified cataloging and imagery, and feel comfortable buying books from a trusted source of rare books, prints, and maps.

To view each week’s offerings, go to: www.HA.com/Books.