LIVERPOOL.- National Museums Liverpool announced the appointment of Pentagram to deliver a lasting brand identity for the Museum of Liverpool.

Following an open call for tenders, National Museums Liverpool received over 90 submissions from branding consultants who wanted to work on the project, including tenders from regional, national and international agencies.

The two-stage tender process saw Pentagram selected by the museum’s branding steering panel, following a six-way pitch which included presentations from agencies from across the UK.

The £72m Museum of Liverpool is the newest landmark to appear on the city’s waterfront and the world’s first national museum devoted to a regional city.
Opening in 2010 and expected to attract more than 750,000 visitors a year, the museum will be a free family visitor attraction complete with exceptional learning and community resources.

Pentagram will support National Museums Liverpool in creating and implementing a long-term strategy to successfully raise the profile of the new museum to local, national and international audiences.

Phil Redmond, Chair of National Museums Liverpool said:

“National Museums Liverpool and the Museum of Liverpool are world-class and one of a kind, and the Museum of Liverpool is the largest newly-built national museum in Britain for over a century. It is important therefore to find a suitable image and brand that reflect this. Pentagram have a proven track record on an international stage as well as a reputation for strategic thinking and an innovative approach."