MONTERREY.- As part of its 50th anniversary celebration, the FEMSA Collection presents the next phase of its arts program with projects in Mexico and Colombia, including three exhibitions organized in collaboration with cultural institutions and the commissioning of an artwork in Monterrey.

50th anniversary activities began in March 2026 with “Constellations and Drifts: Latin American Art from the FEMSA Collection,” the most comprehensive presentation of the Collection in Mexico in its nearly five-decade history. The exhibition is currently on view at Museo de Arte Contemporáneo de Monterrey (MARCO), where, due to high public demand, it has been extended through August 30, 2026. Building on this program, anniversary celebrations will continue with three major exhibitions that will bring together works from the Collection, as well as the presentation of a major new artistic commission.

The new exhibitions will be presented in collaboration with three museums in Mexico and Colombia: Museo Amparo in Puebla, Mexico (September 26, 2026, to January 24, 2027), Museo de Arte Moderno de Medellín in Colombia (March 18 to November 15, 2027), and Museo Cabañas in Guadalajara, Mexico (October 16, 2027, to March 5, 2028).

These collaborations are demonstrative of the work the FEMSA Collection has carried out for more than five decades with the aim of fostering exchange among institutions, artists, and diverse audiences. Through exhibitions, cultural initiatives, and an extensive loan program, the Collection has collaborated with more than 100 institutions from all regions of the world, expanding access to its collection and fostering new approaches to modern and contemporary Latin American art.





Additionally, in July, a new commissioned work by Mexican artist Jaime Ruiz Martínez, The Association, will be unveiled in Monterrey. Created in collaboration with the Arts Initiative of the School of Architecture, Art, and Design (EAAD), the Behavioral Research Lab, and the Sports Medicine Department at Tecnológico de Monterrey, the work will be presented simultaneously at Science Gallery Monterrey and Galería Abierta distritotec.

“As we celebrate 50 years of supporting and promoting artistic production in Latin America, we are excited to collaborate with these institutions to bring the collection into dialogue with new audiences and contexts,” said Eugenia Braniff, associate curator and advisor to the FEMSA Collection. “This anniversary is an opportunity to recognize the Collection’s history and, at the same time, spark new conversations between the works and the collections of the participating institutions, enriching their interpretation and forging new connections.”

The FEMSA Collection at Museo Amparo

The exhibition at Museo Amparo in Puebla will open its doors on September 26, 2026, marking the first time a selection of works from the FEMSA Collection will be presented at the museum. The exhibition invites new perspectives on the collection through the museum’s distinctive architectural, historical, and cultural context.

The exhibition features iconic works and recent acquisitions from the FEMSA Collection, including works by Clorindo Testa and Pedro Figari, whose practices address themes related to the use and transformation of natural resources, colonial legacies, religion, and the histories of people of African descent in Latin America. The exhibition also includes two installations by Mexican artists whose practices extend and deepen its central themes through distinct artistic languages and material approaches. Ana Hernández explores questions related to memory, linguistic diversity, and identity, while Magali Lara presents an artwork that brings the body, drawing, and painting into dialogue, activating the exhibition space by expanding the artwork beyond the limits of the frame.

“Organized around two central themes—territories and colonial structures—the exhibition brings together works that address different ways of inhabiting, representing, and shaping territory in Latin America,” said Paulina Bravo, chief curator of the FEMSA Collection. “Its presentation at the Museo Amparo opens up new interpretive possibilities based on the venue’s history and architecture, inviting viewers to draw connections between the works and the context in which they are exhibited.”

The Association by Jaime Ruiz Martínez

Commissioned by the FEMSA Collection, The Association explores artistic practice through the lens of high-performance sports.

As part of a research project on collectivity, competition, and alternative forms of learning, Jaime Ruiz Martínez formed a fictional National Visual Arts Team where he invited eighteen artists to participate in a training camp that included psychological, neurological, and physical tests, in addition to joining a team named the “onceideal” (translated “Dream Team.”)

The research was conducted in collaboration with sports medicine specialists from the Tecnológico de Monterrey and the Behavioral Research Lab, in partnership with the EAAD Arts Initiative, positioning the project at the intersection of art, science, and technology. Its goal is to explore how artists experience stress, competition, feedback, and performance.

Through videos, images, diagrams, and interactive installations, The Association transforms artistic production into a living social experiment and offers a glimpse into the psychological and physical dimensions of creative work. Among its components is Playmaker, a video installation that incorporates neuroimaging data from participants to construct a portrait of creativity under pressure.

Conceived as an exhibition, research project, and participatory laboratory, it explores the dynamics of collaboration, competition, and learning that underpin artistic practice. Beginning July 9, the exhibition will be on view at Science Gallery Monterrey and will extend its research to Galería Abierta distritotec, where a visual intervention inspired by the fictional “Dream Team” brings the project’s questions into the public space.

2027: New Venues for the FEMSA Collection

In 2027, the FEMSA Collection will be presented at the Museo de Arte Moderno de Medellín with an exhibition that will establish a dialogue with the museum’s collection and at the Museo Cabañas in Guadalajara. Further details about both exhibitions will be announced in the coming months. Together, these projects reflect the Collection’s ongoing commitment to building connections and strengthening institutional networks across diverse cultural contexts in Latin America.

The FEMSA Collection

Since 1977, the FEMSA Collection has built a benchmark collection in Mexico and Latin America. Today, as it continues its 50th anniversary celebrations, it reaffirms its commitment to creating spaces for people, ideas, and communities to come together. Over five decades, it has been a key player in the professionalization of the arts and in collaboration with institutions both within and outside the country. Its history is linked to pioneering spaces such as the Monterrey Museum (1977-2000), where it began to establish itself publicly and where the first nuclei of its collection were formed. After the conclusion of its museum phase, the Collection took on an itinerant character, expanding its presence through collaborations with museums and organizations in various regions. This journey laid the foundations for openness, collaboration, and mobility, which continue to define the institution.

The FEMSA Collection aims to create spaces for connection, reflection, and dialogue through art. Its collection is the starting point for the development of proposals and content focused on the dissemination, research, and historicization of various artistic expressions, allowing for meaningful approaches to modern and contemporary Latin American art, fostering critical thinking, creativity, and citizen participation.

Looking to the future, it is committed to incorporating historically marginalized perspectives, strengthening dialogue with diverse audiences, and developing projects that respond to the cultural, social, and environmental challenges of our time.