LONDON.- StudioToGallery, a new platform aimed at making art world mentorship accessible for unrepresented artists, has been launched by international art collector and curator Sonia Borrell.

The platform costs an annual fee of $50 to join. For this, artists from across the world have access to weekly seminars, monthly live Q&As, a monthly session with a psychologist or wellbeing expert, artist workshops, and a platform to showcase or sell their work.

For Sonia Borrell the mission is clear: “The vast majority of visual artists are unrepresented. Yet these artists are at the heart of local creative communities around the world. By making art mentorship and access affordable, I know we can unlock the potential of the incredible artists who currently feel shut out by the art world.”

“Sonia Borrell’s project to discover tomorrow’s artistic talent is a cultural investment that enriches both her and the artists she supports.” - Harper’s Bazaar Arabia
StudioToGallery is designed to support emerging artists as they transition into professional careers, as well as mid-career artists seeking guidance during a career shift. Established artists are welcome to showcase their work and are encouraged to participate as mentors by sharing expertise, offering guidance, and helping create opportunities for the next generation of artists.

Sonia Borrell is an international art collector and curator. Borrell founded The Tryson Collection in 2008 and works extensively as an art advisor in the Middle East for groups such as the Althari Group. Borrell’s eclectic collection includes work by Takashi Murakami, Yoshitomo Nara, Jaume Plensa, and Robert Nava among others. Her thought leadership has been called upon by major outlets such as GQ, Harper’s Bazaar, and L’Officiel. On Instagram her @soniabblondon account has built a following of over 70.4k for her art curation and advice.

For decades, Sonia has travelled the world to curate and collect – bringing an international perspective to the global artist community StudioToGallery is building.

The wellbeing support provided by StudioToGallery is especially essential. A recent study of over 600 creatives by Queen’s University Belfast showed the likelihood of a mental health problem in the arts is three times that of the general population, with the most common diagnosed disorders being anxiety (36%) and depression (32%).

StudioToGallery is on a mission to create a more inclusive art world, where access to expertise and knowledge is affordable, and talent is more important than connections. With StudioToGallery’s mentorship, artists can be supported to reach their full potential.

To apply to join StudioToGallery go to studiotogallery.com