LONDON.- On Saturday 31 May 2025, the V&A’s new working store and visitor attraction, V&A East Storehouse, opened its doors to the public for the first time following 10 years of planning and extensive audience consultation, with input from V&A East’s Youth Collective. Designed by world-renowned architects Diller, Scofidio + Renfro, it opens as part of East Bank, the new cultural quarter in the Queen Elizabeth Olympic Park supported by the Mayor of London.
A ground-breaking new museum experience spanning four levels, and at 16,000m2 – bigger than 30+ basketball courts – V&A East Storehouse takes over a large section of the former London 2012 Olympics Media and Broadcast Centre (now Here East). It is a new purpose-built home for over 250,000 objects, 350,000 books and 1,000 Archives.
A world-first in size, scale and ambition, and new source of inspiration for all, V&A East Storehouse immerses visitors in over half a million works spanning every creative discipline from fashion to theatre, streetwear to sculpture, design icons to pop pioneers. A busy and dynamic working museum store with an extensive self-guided experience, visitors can now get up-close to their national collections on a scale and in ways not possible before.
Tim Reeve, Deputy Director and COO, V&A, who developed the concept for V&A East Storehouse, said: “V&A East Storehouse is a completely new cultural experience and backstage pass to the V&A, transforming how people can access their national collections on a scale unimaginable until now. From conservation and how we care for our collections and cultural heritage around the world, to the artistry of our Museum Technicians and new research – there’s so much to discover. I hope our visitors enjoy finding their creative inspiration and immersing themselves in the full theatre and wonder of the V&A as a dynamic working museum.”
Order an Object
Through the V&A’s radical new Order an Object service, anyone can now book to access any object at V&A East Storehouse, for free, seven-days-a-week. From Mid-Century furniture to ancient Egyptian shoes and Roman frescoes, an early 14th century Simone Martini painting, Leigh Bowery costumes, Althea McNish fabrics, vintage band t-shirts and performance posters, and avant-garde fashion and couture from Balenciaga, Schiaparelli, Comme des Garcons, Issey Miyake and Vivienne Westwood, there’s something for everyone to explore.
Since going live on 13 May, over 250 appointments have been booked to see over 1,000 objects from 14th century and contemporary ceramics to a 17th century carpet from Iran, 1930s wedding dresses and Julia Margaret Cameron photographs. So far, the most popular item ordered is a 1954 pink silk taffeta evening dress by Cristóbal Balenciaga.
Elizabeth Diller, Founding Partner, Diller Scofidio + Renfro, the firm that designed the architecture for V&A East Storehouse, said: “To celebrate the heterogeneity of the V&A’s collection of collections—spanning a broad variety of mediums, scales, and historical periods—visitors will experience a sense of being immersed in a vast Cabinet of Curiosities. The Collections Hall invites visitors to explore pre-curated works surrounding them, not according to conventional curatorial logics or standard storage taxonomies, but guided instead by their own curiosities. It has been a joy to work with the V&A’s curators and conservators in creating this new kind of institution: neither warehouse nor museum, but rather a hybrid shared by staff and the public with expanded opportunities for access and exchange.”
Museums Minister, Sir Chris Bryant said: “It's great to see the V&A innovating in this way – V&A East Storehouse makes it possible for everyone to delve into a massive treasure trove of art, design and performance history in ways never seen before.”
The Mayor of London, Sadiq Khan, said: “V&A East Storehouse is a brand-new, groundbreaking museum experience in East Bank, London’s new educational and cultural district, that will revolutionise access to the world’s leading collection of art, design and performance. I’m proud to be supporting this landmark project, which will allow Londoners and visitors to go behind the scenes for the first time ever and explore some incredible treasures, from Roman artefacts and modern-day music archives to the largest Picasso work in the world, all for free. It’s the next building to open at East Bank and marks a hugely significant moment in our work to create the most ambitious cultural development in decades, helping us to ensure London stays the creative capital of the world.”
The Weston Collections Hall
From the moment they emerge into the central Weston Collections Hall, visitors will be captivated by stunning vistas across all levels, surrounded by a cross-section of the V&A’s collections. Spanning ancient Buddhist sculpture to PJ Harvey’s guitar, paintings by Angelica Kauffman’s circle, costumes worn by Vivien Leigh, works by Sir Frank Bowling and Hew Locke, items from the Glastonbury Music Festival, Suffragette scarves, vintage football shirts, Thomas Heatherwick’s model for the London 2012 Olympic Cauldron and road signs designed by Margaret Calvert, visitors can take their own path through over 100 mini curated displays hacked into the ends and sides of the storage racking.
From Robin Hood Gardens to the largest Picasso work in the world
Six large-scale objects anchor the space, on display for the first time in decades. Highlights include the 1930s Kaufmann Office, the only complete Frank Lloyd Wright interior outside of the US, an exquisite 15th century carved and gilded wooden ceiling from the now lost Torrijos Palace in Spain, and a full-scale 20th century Frankfurt Kitchen designed by Margarete Schütte-Lihotzky.
Also on show is a building section from Robin Hood Gardens, a former residential estate in east London, the 17th century Agra Colonnade, an extraordinary example of Mughal architecture from the bathhouse at the fort of Agra, and the largest Picasso work in the world – a monumental Ballets Russes Le Train Bleu theatre stage cloth. At 10 metres high and 11 metres wide, the Picasso-signed stage cloth has been rarely seen since its debut in 1924. It is on display in the new David and Molly Lowell Borthwick Gallery of epic proportions, built to show the V&A’s striking collection of large-scale textiles and theatre stage cloths on rotation.
These large objects are brought further to life with a series of co-production projects in collaboration with young east Londoners, communities, and creatives, highlighting multiple new voices and perspectives across the space, including oral histories, new films, publications and artworks in response.
V&A East Storehouse is the first of V&A East’s two new cultural destinations to open in east London. The second, V&A East Museum, is scheduled to open in spring 2026, and celebrates making and creativity’s power to bring change. Created with young people and rooted in east London’s heritage, V&A East Museum spotlights the people, ideas and creativity shaping global culture right now.
