Yetong Xin, a China-born, U.S.-based director and 3D artist, is gaining international recognition for her innovative approach to 3D visuals, motion design, AI-generated content (AIGC), XR technologies, and human-computer interaction. Through her work, she merges digital technology with storytelling, constructing immersive experiences that challenge perceptions of identity, space, and reality.
Her works have been exhibited across Asia, Europe, and North America, earning recognition in both artistic and research communities. Several of her projects have been selected for international conferences and exhibitions, including NeurIPS and CHI, and she has received awards such as the IDA Design Award, A+D Museum Design Award, and MUSE Creative Award. For Yetong, these accolades are not just milestones but affirmations of her continuous exploration of digital media's potential.
One of her most recognized works, NOMAD(https://reraner.com/NOMAD), recently earned the Platinum MUSE Creative Award (Video - Motion Graphics 2024). Serving as the director, Yetong oversaw every stage of its development, from concept to execution. The film envisions a nomadic city that migrates in response to ecological conditions rather than imposing itself onto nature. The project reflects her interest in sustainability and human adaptation, using high-fidelity 3D animation to explore how civilization and nature can coexist. "I wanted to design an alternative—a city that evaluates its surroundings and moves on if necessary," she explains. NOMAD combines speculative storytelling with intricate digital landscapes, offering both an aesthetic and conceptual exploration of mobility and environmental consciousness.
Yetong’s perspective on digital storytelling is shaped by her diverse experiences, spanning game development and experimental media. She was involved in the development of Identity V, an asymmetrical horror game known for its atmospheric world-building. "It was a different kind of storytelling," she says. "One that reacts to the audience rather than dictating a single narrative." The project provided her with a deep understanding of interactive storytelling and immersive visuals, which later influenced her work in new media.
Her time at Harvard CAM Lab further broadened her creative vision, allowing her to experiment with digital media across a variety of interdisciplinary projects. She played a key role in Cave Dance and Embodied Architecture, both exploring the fusion of movement, space, and interactive media. Cave Dance was an immersive performance blending digital landscapes with contemporary movement, while Embodied Architecture examined spatial design through interactive technology. One of her most ambitious projects, The Art of Life: Multimedia Exhibition of Mawangdui Han Culture, reimagined historical artifacts through digital reconstruction, bringing ancient traditions into a contemporary dialogue. "I’m fascinated by how technology bridges the past and the future, tradition and innovation," she reflects.
With the Platinum MUSE Creative Award further cementing her international presence, Yetong continues to push the boundaries of digital art, interactive storytelling, and AI-driven media. "I’m most interested in the spaces where technology and art overlap," she says. "Where one medium informs the other, and new ways of seeing emerge." As she looks ahead, her work remains dedicated to exploring digital storytelling as an evolving dialogue between human and machine.