Pioneering digital artists bring new life to historic phone boxes in Wembley Park with "Trialogue"
The First Art Newspaper on the Net    Established in 1996 Wednesday, December 18, 2024


Pioneering digital artists bring new life to historic phone boxes in Wembley Park with "Trialogue"
Trialogue transforms these historic phone boxes into three-dimensional art spaces. Photo: Chris Winter.



LONDON.- Wembley Park announced Trialogue, a new audio-visual 3D installation and the newest addition to its area-wide, free to enjoy, Art Trail.

Created by visionary audio-visual artists Greenaway & Greenaway, the bespoke work breathes new life into three Grade II-listed K6 telephone boxes - Britain's iconic red phone booths.



Located in Arena Square, nestled between two of London's most legendary venues - the OVO Arena Wembley and Wembley Stadium - Trialogue will remain on public display until March 2025.



From producing the official Opening Ceremony film and large-scale 3D mapping for Waltham Forest Borough of Culture, to creating The Who's music video for the London 2012 Olympics closing ceremony, Greenaway & Greenaway have consistently reimagined public spaces through technology. The acclaimed artists, who've created immersive installations for cultural powerhouses including the V&A, Roundhouse and Barbican, and collaborated with electronic music giants Pet Shop Boys, Eric Prydz and Chase & Status, now bring their distinctive vision to Wembley Park.

Trialogue transforms these historic phone boxes into three-dimensional art spaces. Originally installed next to the then Empire Pool (now OVO Arena Wembley) in the 1930s, they were removed from public view for many decades until Wembley Park restored and brought them back to Arena Square in 2019.



Through interconnected LED screens, Trialogue weaves together waveform animations, abstract sound representations, and text with frequency patterns, speech-to-text visualisation, and emotion mapping. These elements create an immersive experience bridging heritage and innovation, inviting reflection on the evolving nature of communication in the digital era.



Commissioned as part of Wembley Park’s commitment to integrating art into public spaces, Trialogue underscores the area’s dedication to supporting groundbreaking artistic expression. Brothers Jude and Jolyon Greenaway, known for their expertise in immersive films and installations, conceptualised and executed the project, combining motion graphics, filmed content, and sound-to-picture audio design.



“Our best projects are those that allow us to explore the boundaries of our craft. ‘Trialogue’ gave us the unique opportunity to create a site-specific installation that honours the history of these iconic phone boxes while reinterpreting them for today’s audience. It’s a three-way conversation between heritage, innovation, and human connection. ‘Trialogue’ invites viewers to reflect on how communication has evolved while remaining deeply rooted in shared cultural symbols.” -- Jude and Jolyon Greenaway, Artists



"Among over 50 submissions, Greenaway & Greenaway's 'Trialogue' stood out for transforming our lovingly restored traditional phone boxes in Wembley Park into portals of light and sound. Their concept turns these British icons into immersive chambers drawing viewers into a hypnotic dance of digital and physical worlds." ---Claudio Giambrone, Head of Cultural Programming, Wembley Park



Trialogue is part of Wembley Park’s Art Trail, which now features over 25 large format public artworks from local artists and established names including Mr. Doodle, Lois O’Hara and Jason Bruges Studio. Visitors can explore the trail using the digital guide available on the free CityTrotter: London Walks app, downloadable for both Android and Apple iOS.










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