OAKLAND, CALIF.- Red carpets have a pop culture, symbolic meaning to the point of almost cliché status. Want to raise the status of your event’s entrance? Lay down a red carpet. Want to make a banquet more special? Lay down a red carpet. The list goes on.
Chappell Roan had another vision for her red carpet moment, and she worked with her stylist, Webb Genesis, to fulfill it. Performing recently at the MTV/VMA 40th annual awards ceremony, they approached Claremont Rug Company (
www.claremontrug.com) with a simple request. To provide her with a rug that would capture the moment as she performed her breakout hit, while performing her breakout hit, "Hot to Go," the 26-year-old Roan sang the lovelorn electropop hit while standing on a 200-year-old, elite-level antique Oriental rug provided by Claremont Rug Company. She wore a full-bodied warrior suit that resembled the iconic saint Joan of Arc. She kicked off the theatrical performance by firing off a flaming arrow at her castle backdrop, which set off a dazzling pyrotechnics display.
Named the “Best New Artist,” Chappell’s performance reflected the spiritual and ethereal nature of the carpet, woven during the Golden Age of Persian Weaving (ca. 1800 to ca. 1910).
"We were thrilled to be asked by Genesis to provide a rug that captured the spiritual nature of her performance," said Jan David Winitz, president/founder of Claremont Rug Company.
"We have a long history with global icon entertainers who are also collectors of antique Oriental rugs," he said. "What attracts them is the deep spirituality and symbolism that these works of art represent."
2024 has been a banner year for Roan, who released her debut album, "The Rise and Fall of a Midwest Princess," last September. The synthpop LP peaked at No. 2 on the
Billboard 200 chart in late August. Her latest single, "Good Luck, Babe!", scored her a Top 10 hit on the
Billboard Hot 100, peaking at No. 6.
Roan performed at the
Coachella Valley Music and Arts Festival in April and as an
opening act on
Olivia Rodrigo's recent Guts World Tour. Her August set at Lollapalooza was the "biggest daytime set" in Lollapalooza history, according to organizers.
About Claremont Rug Company
Claremont Rug Company, created in 1980 by Jan David Winitz, is a one-of-one antique Oriental rug gallery that has a cache of nearly 3000 elite-level pieces woven during the Second Golden Age of Persian Weaving (ca. 1800 to ca. 1910). Employing an educational model, it works directly with clients who reside on six continents and over 40 countries. It is the only antique rug gallery to have been named Antique Dealer of the Year by Robb Report.
