NEW YORK, NY.- When the French animation studio Illumination was developing Despicable Me, an ingratiating family comedy about a second rate supervillain and his adopted children, the team decided that the movie needed some lighthearted relief to help make the movies antihero, Gru (Steve Carell), more sympathetic.
So the directors Pierre Coffin and Chris Renaud, alongside character designer Eric Guillon and producer Chris Meledandri, came up with the Minions, a flock of mischievous yellow creatures that would scurry about in the background and cheer on their nefarious leader.
Coffin, a French Indonesian animator, offered to improvise some high-pitched gibberish dialogue for the characters, which hed occasionally done working previously in commercials, until a celebrity voice actor could be added at a later date.
But as it turned out, Coffins voice stuck: Test audiences loved his distinctive staccato giggle and melodic nonsense speak. And so, since 2010, Coffin has been the unlikely star of one of the largest pop cultural phenomena of the century, reprising the role for the sixth time on the big screen in the new sequel Despicable Me 4, which opened in theaters Wednesday.
After the last movie, I told Chris Meledandri, I have to stop doing anything Minion-related; Ive got to do something else, Coffin said in a recent video interview from an animation festival he was attending in southeastern France. But theres something very appealing that I really like about those characters. So even when I say that I want to get out of it, then I think, Oh, I should do that, its fun!
Born in France in 1967 to novelist Nh. Dini and diplomat Yves Coffin, Pierres childhood was spent partly in the United States, which made an outsized impression on his young mind. I was overwhelmed, like This is the greatest country ever: They have all these movies! he said.
He loved musicals and Gilbert and Sullivan operettas, and after seeing The Pirates of Penzance, became enamored with I Am the Very Model of a Modern Major-General, its famous rapid-fire patter song. I knew that if I ever got to make a movie myself, he said, I would put that song in there somehow. Decades later, he made it the rousing centerpiece of the 2017 sequel Despicable Me 3.
The Despicable films, as well as the spinoffs Minions and Minions: Rise of Gru, have been enormously lucrative for Illumination, and Universal, their distributor. They have earned $4.6 billion worldwide, making them one of the most successful film franchises ever.
The Minions themselves have also become ubiquitous beyond the films: omnipresent as licensed merchandise, theme park rides, TikTok trends and Facebook memes. The design of them and the feel of them is very toy-friendly, said Renauld, who also directed Despicable Me 4. Its got this simplicity. You can create memes, theyre easy to draw its something you want to park on your desk.
But while the ubiquity of the Minions may be a testament to their popularity, Coffin seemed to have some regrets, creatively. When Minions came out, I had two reactions, he said. Firstly, the marketing is overwhelming, and I think theyve overdone it. And second: How in the hell did we make a billion dollars with this movie?
Yes, the first Minions movie, directed by Coffin and Kyle Balda, is one of the highest-grossing movies of all time. But in Coffins view, it was the marketing that made the movie a financial success, and not necessarily a creative one. In short, he said, we could have done better.
When Coffin catches Minions on TV in Paris, where he lives with his family, he finds himself thinking about what the film might have been: simpler, less conventional, maybe more like Shaun the Sheep, an 84-minute British comedy featuring no dialogue, just pure pratfalls. Renauld disagreed. I think Shaun the Sheep is great, he said. But, our films swung for the fences in a way that Shaun the Sheep did not. If youre going for a broad audience, it would be very tricky to do it straight-up with no dialogue.
Meledandri, the producer, suggested that Coffins resistance to the conventional style of the Minions movies is emblematic of a rebellious quality that is so important to who Pierre is as an artist. He described working with Coffin as a process involving a really healthy tension between his independent spirit and the demands of a broadly accessible family film.
He would not like me saying this, but theres a lot about Pierre that reminds me of the Minions, Meledandri said. At the core hes incredibly sweet, but that sweetness is combined with a subversiveness. His fierce independence is an essential part of continually surprising us as we worked on the films and ultimately surprising the audience.
Meledandri said that Coffin might feel constrained by the needs of the studio but Coffin is clearly thrilled by the creative possibilities of those little yellow critters. He compared them to the classic Bugs Bunny cartoons by Tex Avery: loose, imaginative, even daring.
I feel like with the Minions," Coffin said, I can do anything.
This article originally appeared in
The New York Times.