LONDON.- A new display featuring the top-selling grocery brands of 2023 is launching at the Museum of Brands. Britain’s Top 100 Grocery Brands will open on 25 June 2024 and run until 31 October 2024.
Now in its fourth year, the display reflects trends in the British public’s shopping habits in the last year. Although the top 10 has retained its big-hitters, with Cadbury, Coca Cola and Walkers on the podium once again, the 2023 list saw a few newcomers joining the usual suspects, such as Silver Spoon, M&Ms, Ambrosia and Dolmio. The biggest jump was Logan Paul and KSI’s Prime, featured at number 64, a staggering 94 positions higher than the previous year.
The demand for more health-conscious food remained a key trend, with 2023 seeing the launch of products like Cadbury’s Fruitier and Nuttier Trail Mix and Starbucks’ Doubleshot Espresso No Added Sugar.
The continued soaring costs of branded goods is evident in the list, with 66 out of 100 products featured in the display showing a price increase of 10% or more. In order to maintain an advantage over their own label rivals, brands had to rely on innovation: Walkers cited new flavours and formats as one of the reasons for their success, while Nestle saw the expansion of its Blonde range as a significant factor. Not all new product developments were as successful however, as seen with Heinz chilled Beanz Houmouz.
Adam Leyland, Editor-in-Chief, The Grocer, says “Britain's Biggest Brands have to work incredibly hard to maintain their appeal and relevance. The pressure has never been higher, with own label products and exclusively own label retailers challenging the leading brands from every angle: in terms of innovation, route to market and above all, in a cost of living crisis, price. This year's list shows the leading brands are going the extra mile to justify the premiums they command”.
Katrina Bishop, Thought Leadership Activation Manager at NielsenIQ says: “With inflation slowing, brands will need to build sustainable demand for their product whilst also fending off the threat from own-label. Promotional activity is now at its highest for four years, but there are other key focus areas for brands; increasing availability, building on brand equity, and impactful innovation i.e thinking fewer, bigger, better”.
Alice Kain, Curator, Museum of Brands, says ‘We love presenting the latest Britain’s Biggest Brands display as it includes many heritage brands that feature in our 200-year permanent collection alongside new names that have rocketed up the ratings. Each year we see current societal trends reflected in the products we buy most often: from our need for convenience, to our pursuit of health, to of course how much money we’re willing to spend’.
The new display presents products in line with The Grocer's annual list, with data taken from NielsenIQ’s retail measurement service. Findings are from 02 January 2023 to 01 January 2024.
