When talking about casinos, what people focus on the most are things like available games, odds, bonuses, and free spins. However, there’s more to casino experience than just betting. Adrenaline is just one emotion/sensation that you can feel in a place like this, and a lot of it has to do with the overall decor.
Now, you may, or may not have noticed the fact that more and more casinos are investing heavily in decor and layout planning. Some of them are even going as far as to display art pieces in focal points across the casino floor.
Why is that?
Well, the reasons are numerous, and most of them are deeply psychological. Here are some such reasons you should be familiar with.
1. Sensory stimulation
People go to casinos for the experience, not just to play a hand or two. If that were the case, they could find the casino with the fastest payout
here, download an app, or visit a site. This way, they would do so more comfortably.
Instead, people go to physical casinos for the vibes. You see, every casino has a certain decor to it, and none of it’s random. The color palette used is pretty similar across different casino brands and this is not an accident.
Everything from the texture of the seats all the way to the music playing in the background is there to contribute to giving you the fullest experience possible.
In fact, this decor secret is so well-known that a lot of its visual elements found their way into the world of web design. Just take a look at any of the above-mentioned sites, and you’ll see that the theme is still there.
2. Their decor is eerily similar to that of galleries
When you break it down, you’ll see that casino layouts and designs often act similarly to those of galleries.
How so?
First of all, the majority of casinos have a maze-like layout (
just like IKEA). This means that they have many pathways with either actual dividers or games acting like impassable barriers contributing to this maze-like structure. Many galleries share this.
Second, the majority of casinos do not have clocks or windows. This is done strategically to separate players from the outside world and further enhance their focus on the games and the overall
casino experience. However, many galleries use this strategy to increase the immersion of their visitors. Not to mention that the absence of windows does wonders to protect the artworks in question.
Lastly, security is always tight and committed.
3. Adding a hint of luxury
The main visual theme of any casino needs to be affluence. Nothing speaks more of luxury and elegance than an authentic art piece.
Sure, there are some famous paintings that ended up displayed in casinos, however, in order to stand out, you don’t need something painted by a
Renaissance superstar. Something visually pleasing and authentic, made by an up-and coming artist can do the trick.
This way, a casino can also be seen as more than just a cash grab. It can become an actual contributor to the patronage of fine arts.
If anything, it demonstrates that the management of the casino is ready to go above and beyond to create an admirable establishment. Moreover, unlike the other decor elements that are mainly used to make you spend more time and money there, hanging a piece of art doesn’t serve this purpose.
4. A piece of history
Have you ever wondered why there are so many prohibition-themed bars across the continent? The answer is simple: this era is iconic, and it’s one of the most notable periods in the clubbing history on the continent.
Other than the 70s, this was a golden age of casinos, as well. Unlike the 70s, it was nowhere near as exploited in architecture and decor. This is why hanging an
art piece or a photo representing the 1930s can be a nice touch and play stronger to the nostalgia card.
Art can easily help us transcend time and space. Just take a look at a statue from the Classical period, a Renaissance painting, or a Baroque building, and you’ll feel like you’ve stepped through a portal and into the past.
This is the kind of energy that a casino decor can cash in on. Like always with CX (or, in this case, patron experience), people feel the vibe even when they can’t interpret or articulate it. They might not even realize that it’s the setup that makes them want to come back over and over again.
Art and casinos go hand in hand
A well-designed casino should represent everything that a good piece of art does. First of all, it’s there to invoke an emotion in its observer. Second, it’s supposed to inspire and provide a sense of thrill, luxury, and care. Lastly, the setup alone is quite gallery-like, which further makes it a great fit.
