The new generations have diverse career aspirations that seem difficult for the boomer generation to understand. However, what they can comprehend is the fact that the younger adults who have chosen for themselves a life path out of the ordinary possess the unique power to bridge the prominent differences among people from different regions and find solutions to the common gap of the language barrier, which has resulted in the booming art industry across the world.

The multidisciplinary designers have proven the power of designs—a universal language that transcends borders. A shining example of this is You Zhang, a young designer who has created a home in a place far from his native land. His childhood in the multiethnic province of Yunnan in China was unique due to the presence of various minority groups in the region. From a young age, the individual understands that the world comprises multiple populations. He could transition naturally when he relocated to Massachusetts in the United States of America.

Zhang's journey to becoming a designer was not a sudden epiphany or a result of being inspired by a movie. It was a profound and long-standing passion that took time to discover and embrace. The power of motion arts and visuals has always been a source of inspiration for this individual. The artist would recognize the potential of utilizing this art medium to communicate narratives, make it easier to acquire, and value the assistance of others. He explored at length what career option would fit and provide for people in the best way possible. Eventually, he decided to take up a multidisciplinary course in design to have the best of all worlds in him. 'My aspiration to be involved in the design world has been a constant thread throughout my life. It has evolved from a simple interest in the visual arts to a profound commitment to using design as a tool for storytelling and emotional engagement,' added the designer.



The night owl appreciates the solitude accompanying the dark skies, as it enhances his creativity to its fullest potential. The planning and preparation enthusiast places great emphasis on the organization to ensure that the project has a clear vision and a well-executed plan. Zhang's subconscious has a keen eye for any aspect of the project that isn't aligned with the designer's vision, thanks to the lasting influence he has absorbed from his varying experiences. He blends creativity with practicality to get the right balance when working. For him, creativity without considering the practicality factor would bring out something that might be appealing to look at but would provide no benefits beyond it, and anything only appealing to the eye can be easily replaceable. 'I think this sets me apart from any designer I have ever met. I channel my creativity into productive outputs, ensuring that each project is not only a reflection of artistic expression,' added Zhang.



The multitalented, hardworking individual, while embracing his passion, also does not cover up for his profession's challenges. He prefers discussing the challenges of his work rather than the successes, as it fuels his motivation to accomplish even more. Although he promotes his line of work, he advises emerging designers to focus on one design field rather than trying to balance multiple areas. This allows them to pursue their chosen field more extensively. Although he believes in his ability to navigate between different fields and expand his knowledge, he advises against it for others, as it may be challenging to maintain a healthy work-life balance. Zhang finds immense joy and fulfillment when his project comes to life, overshadowing the strenuous work process. 'The most memorable and rewarding moments in my career consistently revolve around seeing my work come to life. Whether it's a 3D animation or a digital product, the experience of launching a project I have either led or been a part of is always exhilarating,' concluded Zhang.

You, Zhang, are indeed an individual with a remarkable skill set that has and will continue to impact people worldwide. Not only is he an inspiration for many others to follow, but the individual is the epitome of how your work can bring people from all across the country closer together.

To view his designs and award-winning projects, head over to his Instagram.