Roger Kastel, 'Jaws' poster artist, dies at 92
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Roger Kastel, 'Jaws' poster artist, dies at 92
Roger Kastel’s painting for the paperback edition was used in the poster for the 1975 Steven Spielberg film.

by Sopan Deb



NEW YORK, NY.- Roger Kastel, an artist whose painting for the “Jaws” poster — of a menacing shark with bared teeth looming below an insouciant skinny dipper — became one of the most enduring images in modern pop culture, died Nov. 8 in Worcester County, Massachusetts. He was 92.

His death was confirmed in a statement on his website, which did not give a cause.

Kastel painted the image for the cover of the paperback edition of the 1974 Peter Benchley novel on which the 1975 blockbuster film, directed by Steven Spielberg, was based. The painting shows a scene from the book in which a tourist, Chrissie Watkins, becomes prey for the great white shark while skinny dipping.

The cover of the hardback edition of the novel featured a stark black cover designed by the influential book jacket designer Paul Bacon. It shows a stylized shark, its teeth barely visible, rising from the bottom and a female swimmer floating above.

According to an account of the evolution of the cover in Print magazine, Oscar Dystel, the president of Bantam Books, which published the paperback edition of “Jaws,” wasn’t satisfied with the cover even after the novel became a bestseller. For the paperback, he commissioned Kastel to improve it.

“I did a very rough sketch for Len Leone while we were talking,” Kastel told the New York Post in 2015, referring to the art director for Bantam Books, “and he OK’d it. He told me to make the shark larger and more realistic.”

For inspiration, Kastel went to the American Museum of Natural History in New York and photographed stuffed sharks. Benchley’s novel sold millions of copies, and the film, which featured Roy Scheider, Richard Dreyfuss and Robert Shaw, became a cultural sensation.

Kastel said Bantam had credited him with helping with book sales. But Universal Studios, which produced the “Jaws” film? Not so much, Kastel said.

“I’ve never heard from anyone in the movies,” he told the Post. “What really bothered me was that they used the image for merchandising. You see that poster on everything.”

The success of “Jaws” led to more commissions for Kastel, including one from Lucasfilm Ltd. to design what would become another famous film poster, for the first “Star Wars” sequel, “The Empire Strikes Back” (1980). It shows Harrison Ford’s Han Solo embracing Carrie Fisher’s Princess Leia in a manner that recalls the famous poster for the classic 1939 film “Gone With the Wind.”

“I had never done sci-fi before, so I don’t know why they contacted me,” Kastel told Connecticut Insider in 2010. “The director loved the film ‘Gone With the Wind,’ and since there was a romance in ‘Empire,’ he wanted some romance in the poster.”

Roger Karl Kastel was born on June 11, 1931, in White Plains, New York, to Karl and Anna Kastel. His father was a jewelry designer. Both parents painted as a hobby, and Roger developed an interest in drawing at a young age. One of his earliest influences was Tom Hickey, a cartoonist, comic book artist and illustrator of pulp magazine covers who was a neighbor in White Plains.

When Kastel was a teenager, he attended the Art Students League, a nonprofit school in Manhattan that counts Georgia O’Keeffe and Winslow Homer among its alumni. His first published work was a pamphlet he designed at Hickey’s request “showing employees how to use equipment properly,” Kastel later recalled to Connecticut Insider.

“I was always drawing whatever I could,” he said.

He joined the Navy during the Korean War and served in Hawaii and California, where he met Grace Trowbridge, whom he married after he left the Navy. The couple returned to New York. She survives him, as do their children, Beth Kastel Krebs and Matthew Kastel; four grandchildren and a great-grandson.

Kastel sold his first illustration in the early 1960s and embarked on a prolific freelance career, illustrating paperback covers for several publishing companies, including Simon & Schuster, HarperCollins and Harlequin Books.

He estimated that he had completed 1,000 illustrations, among them the poster for “The First Great Train Robbery,” a 1978 movie starring Sean Connery and Donald Sutherland. He created several book covers for novelist Jackie Collins and for paperback versions of books by Ernest Hemingway and Judy Blume.

Kastel’s original “Jaws” painting disappeared in 1976 after it was shown at the New-York Historical Society. It was never recovered. But the painting has been endlessly reproduced, and it continues to inspire memes and parodies.

“The cover for ‘Jaws’ was just another job for me at the time,” he told Connecticut Insider. “I never expected it to become such a phenomenon.”

This article originally appeared in The New York Times.










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