Beijing's X Museum unveils its new venue to the public with a season of celebration

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Beijing's X Museum unveils its new venue to the public with a season of celebration
Installation shot of the re-opening inaugural exhibition X Pink 101.



BEIJING.- The new location of X Museum at Beijing Langyuan Station will officially be inaugurated on May 27, 2023. This significant milestone will be commemorated with a grand opening ceremony, followed by the museum's official public opening on May 28. As X Museum enters this new chapter, it remains committed to championing emerging ideas and diverse cultures, placing a strong emphasis on both online experiences and offline engagement. With an outlook on supporting emerging artistic practices, the museum aims to establish itself as an international platform for contemporary art and culture exchange, particularly for the millennial generation.

Michael Xufu Huang, Co-founder of X Museum, comments on the institution's vision, stating, "X Museum has always been at the forefront of showcasing the future. The relaunch programs reflect our focus of nurturing the next generation of young artists, both within China and on a global scale. We aim to fill a unique void within China's vibrant cultural scene, amplifying the voices of the millennial generation through the transformative power of contemporary art. With this in mind, we aim to enhance China's artistic discourse on a global scale."

• The new space of X Museum has undergone a comprehensive upgrade.

By relocating to a more central and accessible downtown venue in Chaoyang district , the museum aims to offer a more comprehensive art experience with an enhanced display environment and associated services including a dedicated museum store, cafés and restaurants.

X Museum's new venue spans a total area of approximately 3,000 square meters, designed by the architectural team at Studio NOR. Fully renovated from its existing structure, the new venue allows ample space for public activities and engagements. Anchored on the design concept of a "playful valley" which leverages the abundant natural light bestowed upon the original structure, the architectural studio has crafted an immersive environment which offers the visitors an outdoor-like exhibition experience. Providing an alternative site for artistic intervention, the exterior facade of the museum features an array of strategically placed "art frames" to allow flexible use.

• The inaugural re-opening exhibition, "X PINK 101," presents the museum's Collection at its new space

Boosting over 1500 artworks by primarily emerging contemporary artists, X Museum's Collection reflects a dedication towards cultivating and supporting emerging artists globally, with a focus on the future of artistic development. The inaugural re-opening exhibition, "X PINK 101," curated by the X Museum curatorial team, presents 49 artworks from the X Museum Collection with pink as a thematic thread. The exhibition deals with complex themes relevant to the post-pandemic epoch, including issues related to technology and ecology; body, race and identity politics; everyday narratives and imaginative perceptions; surrealistic painterly spaces, and fictional and fantastical storytelling.

• Websites relaunch for X Museum and X Virtual

In addition to unveiling its physical venue, X Museum has invited digital artist Yehwan Song to redesign its official websites, showcasing a comprehensive and multidimensional upgrade to the X Museum offer. Employing the concept of "Narrative Architecture," the artist has introduced a fluid spatial structure within the redesign process. Such a method allows information to be generated in a way that echoes the architectural design of the museum's physical space. This artistic intervention not only challenges the traditional website design framework, but also draws the browsing experience closer to that of a visit in the museum's physical venue.

• X Virtual Incubator launches its new commission, with an IRL presentation in summer.

Launched by X Museum in 2019, X Virtual is a digital art platform that fuels new artistic 3D spaces in the virtual worlds. As China's first museum-led digital art initiative fully dedicated to artistic virtual world building and research, X Virtual has built an online platform based on the WebXR technology framework, focusing on emerging technologies such as XR, AI, and game engines to provide digital infrastructure for artistic production and critical practices in virtual environments. The project commissions artists to create audio-visual space on X Virtual's online platform and host online and offline exhibitions and virtual gatherings, including workshops, conferences, and talks.

On the opening day of the new museum, X Virtual will simultaneously unveil its latest commission by artist Lawrence Lek, titled "Theta's World". An in-person element of this commission will also be realized on the museum campus in August, featuring physical installations and offline game stations. Through this hybrid presentation, X Museum aims to catalyze new artistic production and critical practice through collaborations with artists, technologists, architects, game designers, filmmakers, and other digital creators from diverse backgrounds.










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