Customer satisfaction and retention are fundamentally important concerns for businesses. Of course, profit generation is a standout, but even that would be difficult without the assurance of customer retention. Although quality products and services make up a large chunk of customer retention, that alone is not enough.

Your customers also need to feel a certain sense of security when spending time on your website. Apart from that, they must be able to trust your website with their confidential information to make seamless transactions, and they must return without facing any hindrances during the transactional process.

With the increase in cybercrimes, protecting these websites and making them worthy enough for customers to return to them is becoming prudent. SSL certificate makes this possible.

SSL- A Cardinal Symbol of Trust, Security and Confidence for Customers

Every customer that purchases products from a specific website wants to make sure of certain things; like
• They want to ensure they can trust the site to make seamless transactions and gain returns without complications.
• They also want to affirm that the website is secure enough to share their confidential information with them as customers.
• They wish to be confident about their purchases' quality and timely delivery. All of this is only possible when a website is legitimate and well-protected.

Now the challenge is that amidst a hoard of fake websites that are consistently pretending to be legit in disguise, we don’t know who to trust and who not to. So many websites that may look very trustworthy and promise to deliver quality services may ultimately knock you out once they have secured your confidential data. For this purpose, it becomes difficult to distinguish between the websites we can trust and the ones we cannot. Thankfully, SSL makes it easy.

SSL certificate renders a website protected with a padlock symbol; it enables the power of encryption to combat cyber criminals from attacking your site. SSL also transforms your standard confidential information into encrypted form & makes it very difficult for attackers and hackers to decode the encrypted data or misuse customer details. Eventually, your transactions are deemed secure too.

How Does SSL Certificate Back Customers with Trust And Confidence?

SSL Certificate ensures that customer information is kept safe &secure, allowing for a higher level of trust between the customer and the business. Hence, the customers can feel confident knowing their data is encrypted and protected from malicious activity. Before we start explaining the trust offered by SSL, you first must understand how does SSL certificate works!

Customers don’t need to worry about their confidential information falling into the wrong hands as it will be securely on the website. This provides customers with trust and confidence that their data is safe and protected.

Once the SSL Certificate is visible to customers, they can ensure the full safety & security of their transactions. Even they can build the utmost amount of trust and confidence in the website and continue without any hindrance.

When the data reaches the website, it comes in its encrypted form. This makes it difficult for hackers to crack the information and leverage it. However, when the information reaches the intended recipient, the data is decrypted. This means that the information reaches the client in its original format.

Most customers commonly misunderstand that SSL is only useful for credit and debit card users. They further assume that accepting these card payments that occur via the website is only useful. But that is not all. The power of SSL goes beyond that. In fact, other confidential data like address, phone number, login credentials, the date of birth are all encrypted by SSL. Any support requests come in encrypted form to keep any third-party attacker at bay.

Acquiring SSL for your website may be simple, but decoding the protocol is complex. That is why many big businesses have switched to this intense technology to protect against cyber-attacks and fraud practices. This helps them make safe transactional communications with their customers. Using SSL, they continue to build enough customer confidence and trust.

Are The Impacts of SSL Certificates Legit?

Without any malice, A BIG YES!

SSL has been assisting thousands of businesses to protect against cyber criminals and helping customers build seamless online relations with reputed brands. That is why online users aren’t declining, irrespective of the frauds around them on the internet. Once people know how to choose an SSL-protected website, they are all safe.

It is easy to recognize an SSL Encrypted website; a website domain name beginning with HTTPS is likely to be SSL protected. So, make sure you keep an eye out for it the next time you use a website. But remember that SSL has an expiration date.

Google gives a higher ranking to those sites that are SSL protected while rejecting those that aren’t.

If your website is not encrypted with SSL Certificate, a warning sign will alert customers to the potential lack of security. This can heavily intimidate them from using your page, causing detrimental effects on both customer calls and sales.

Winding Up!

Remember that there are three basic forms of SSL Certificates as a DV SSL Certificate, OV SSL Certificate and EV SSL Certificate and you can pick one as per your requirements. SSL can genuinely help lower the risk of a cyber-attack on your website. It can also help your customers to get to trust your site, build their confidence in it and make them come back for more when needed.