The times when the number of vinyl sold and the tickets for a concert decided about the popularity of an artist have gone. Now, what we all pay attention to is statistics on the internet. For example, Spotify, the largest music platform which gathers the most extensive number of musicians and listeners, allows its users to track not only their likes and plays but also the number of their monthly listeners. While many may focus on the number of plays, Spotify monthly listeners are a fundamental criterion. So, if you want to achieve success on Spotify and are thinking of a way to promote your music, focusing on monthly listeners on Spotify could be a great idea!

As mentioned, Spotify is the largest streaming service, gathering around 489 mln monthly active listeners! It means that as a musician when you decide to stream your music on Spotify, you are getting access to an enormous potential audience. However, we all know that building your fanbase can be challenging in practice. And there's nothing surprising; together with a significant number of listeners, Spotify gathers around 11 mln musicians! It means that when fighting for a listener's attention, you need to compete with 11 mln people! However, some manage to win this battle and get recognition on Spotify, and if you want to be one of them, you need to know one thing.

The secret tool to becoming successful on Spotify is promotion. No matter how good our songs are, they may simply not get noticed without promotion. So, you have to make an effort to attract the attention of your target audience to your pieces. Now, where to start with promoting your Spotify account? Spotify promotion can come in many ways. As mentioned before, many decide to focus on the number of their plays, and others can opt for Spotify playlist placement, but what I found to be the most effective way of promoting your music is increasing the number of your Spotify monthly listeners.

Spotify monthly listeners are essential because they are a part of the visuality of your account. It looks more attractive when the statistics, especially the number of monthly listeners, are good. Moreover, by getting a bigger number of monthly listeners, you're also getting a chance to reach a wider audience. To get the most out of such a promotion, you need to ensure it's organic. Spotify promotion is an investment, so you want to ensure that the source you are using to invest in is reliable. Organic promotion is a promotion that allows you to reach real active Spotify users. This means that when buying monthly listeners, you are not faking the number of your statistics but actually reaching real Spotify users. Thus, your music reaches more people, which means you are working on your recognition. Moreover, there's a very high chance to expand your audience.

So, if you are tired of complaining that your songs don't get enough attention and the statistics on Spotify are poor, increasing the number of your monthly listeners can become your key to success.