About Fresh to Home
Online delivery for such extremely perishable goods has a huge market potential given that 500 million Indians consume meat and fish. Licious and Fresh to Home, the two market leaders, are following various trajectories. The most reputable online retailer of fresh meat and seafood in India is called Fresh to Home. In a direct and thoughtful chat, the co-founder and CEO of Fresh To Home shares first-hand knowledge from his previous experiences as an entrepreneur. With the sole objective of making fresh meat and fish accessible to everyone, Shan Kadavil and Matthew Joseph founded their company in 2015. The brand promise of Fresh to Home—100% Fresh, 0% Chemicals—is what motivates the company to succeed. Since its soft launch in August 2015, the business has quickly grown to be a well-liked source for chemical-free fish and antibiotic-free meats acquired directly from the coasts and farms. In the last six months since 2016, the firm has attracted over 20,000 users.

What makes consumers pick Fresh To Home?
People who want safe, healthful food are drawn to Fresh To Home's promise of fresh food without chemicals or antibiotics. For Fresh To Home, CRM channels are crucial since its often purchased products necessitate top-of-mind recall. Launching its new marketing campaign, #NoShortcuts with actor and brand ambassador Ranveer Singh, Fresh To Home, an entirely interconnected online marketplace for fresh fish and meat, has announced the availability of its products. Their farmers make sure that no antibiotics are used for a long time before the slaughter, so there is no chance that they will end up in the food you eat. They also make sure that natural nutrients are given to the feed to improve the health of the chicken. They also offer same day delivery.

About Licious
A rapid delivery service from India called Licious uses a farm-to-fork business strategy. The company is headquartered in Bengaluru and was launched in December of last year. Along with ready-to-cook and ready-to-eat goods, it provides fresh fish and meat of the highest quality. India's first unicorn to sell directly to consumers is named Licious. The largest full-stacked Direct-to-Consumer technology platform in India is called Licious. (D2C).

In 2015, Licious was launched by Vivek Gupta and his pal Abhay Hanjura. Delightful Gourmet Pvt. Ltd. is the company that runs it. It has offices in 14 locations across India, with three processing centre located in Bengaluru, Mumbai, and Gurugram. Licious was the 29th unicorn to be found in India as of 2021. Direct-to-consumer plant-based meat brand UnCrave was introduced by Licious in October 2022. A new advertising campaign using The Great Khali named the "All You Can Eat Meat Buffet" was introduced by the business in March 2023.

What make consumers pick Licious
A meat and seafood brand with its headquarters in Bengaluru is called Licious. Online customers can order the greatest fish, chicken, beef, and eggs from the company. Customers can get fresh meat delivered to their doorsteps thanks to the company's platform, which offers products including freshly purchased, processed, and stored chicken, lamb, and seafood. A meat and seafood brand with its headquarters in Bengaluru is called Licious. A much-needed shift in consumer behaviour has been brought about by Licious, which has also begun to revolutionise how meat is consumed in India. Licious strives to serve a market segment of consumers who value convenience, adore meat, and won't settle for anything less than the best flavour. With a 200-kilometer radius around every city, Licious has a robust network of carefully selected suppliers that provide fish and meat that is supplied in accordance with predetermined criteria and transferred to cold storage facilities and warehouses. Licious makes significant investments in digital marketing for branding and target market segmentation.

Fresh to Home vs Licious: A comparison
The differences between the two brands' strategy and goods will be clear, but the commonalities will only be apparent when they are brought to light.

It's interesting to observe the advertising trends in India's digital meat ordering and delivery market. Licious and FreshToHome, two of the biggest companies, are both now running separate campaigns.

Wet marketplaces and butchers who lack organisation are the enemies for both platforms. The ease of obtaining meat and seafood online, as well as its safety, variety, and convenience, are actually what are on offer. Licious provides soft chicken legs that are taken from the precisely weighted chicken, while FreshToHome gives tender mutton cuts. Both companies have extensively displayed their apps in their advertisements. Compared to licious online site in March 2023, the online site of fresh to home received more overall visitors. Online delivery for such extremely perishable goods has a huge market potential given that 500 million Indians consume meat and fish. Different directions are being taken by the two market leaders, Licious and Fresh to home. Online delivery for such extremely perishable goods has a huge market potential given that 500 million Indians consume meat and fish. Licious and Fresh to Home, the two market leaders, are following various trajectories. Fresh to home coupons and Licious coupons are provided by both companies respectively to provide best deals to their customers. Both companies provide good quality products. So basically, it varies from customer to customer which service they like better.