Transforming an ordinary fashion photo with ghost mannequin effects has enormous benefits. Like, you will get better attention and sell your clothing products. It's proven, and countless eCommerce owners are using it. Today we will detail the power of the ghost mannequin effect in fashion photography.
You could make your clothing products more attractive with a good
ghost mannequin effect. Plus, customers can better relate as if they are wearing the product. Moreover, you build a strong brand identity along the way. Customers are more likely to browse and buy your fashion products.
What is the Ghost Mannequin Effect?
In the online apparel business, it's a challenging subject to present a garment in the proper way to customers. As every customer has a different view, they want to know how the product looks when worn, not worn, hanging flat, or on them. A ghost mannequin is a perfect solution for this situation.
Ghost mannequin is a strong photography technique for in apparel photo editing industry. This post-production technique involves editing every part and side of a garment and then removing the model or mannequin. This edit makes the photo look like an invisible ghost or person wearing the dress. It creates a lifelike image that attracts the focus to the product.
The Power of the Ghost Mannequin Effect in Fashion Photography
As we know, the ghost mannequin technique can improve the product's photo. This technique is for apparel and shows jewelry and any wearable item. It also solves many problems by giving them multiple perspectives towards a specific product. Here are some unique benefits you can get.
Lower the Cost
The first benefit that comes to mind for a ghost mannequin is cost. In the apparel industry, modeling is the standard strategy for marketing. But it needs many things such as models, sets, camera lighting, and many more related things. Also, these things cost a lot, especially models.
The ghost mannequin technique requires a small investment as it helps to eliminate the cost of expensive models and necessary things. All you need is a dummy and a light and fresh background. Just click a picture and let the editor do the rest of the work.
Consistency
This technique helps to increase the consistency of a product's image in e-commerce stores. As we know, technology is getting more challenging daily, and competitors are growing. So to continue the e-commerce business, you have to give a strong presentation as it makes the apparel crystal clear to the viewer.
A 3D ghost mannequin photo creates a consistent look across all garments. It helps the customer imagine the product in different states and make a better choice. A customer can get a better experience through this technology. It enhances the identity of your brand.
Helps Build The Brand
This also helps to build the brand fastly. Building a brand is more challenging than anyone thought. You must research the audience, work on marketing, improve product quality, and more. Also, a company's personality is significant to present to the people.
Ghost mannequin helps to build one part of your brand. Customers get easily attached to the ghost photos, which upwards the revenue rate. Also, a clear and crystal image helps to improve a brand's personality. Thus the revenue helps to do other tasks quickly.
Make Cloths Attractive
Stunning product photography is vital to a higher sales rate. A good and attractive photo helps the customer to know better about the apparel and encourages them to buy it. But it would be best to have many things to make a beautiful photo, such as models, expensive cameras, and setup.
A ghost mannequin cuts your effort to find beautiful models to make a product attractive. All you need is just a professional editor. The editor will cut and remove all body parts from the image and correct the color combination, contrast, and lighting. It makes the cloth more focusable and attractive.
Customer Can Relate Them Self
As a customer, you want the best apparel for yourself. But more than a beautiful dress is needed to make our best choice. You have to understand your skin color, body type, and occasion. A beautiful garment may not match our state of looks. So it is essential to relate to the customer about the apparel.
A ghost mannequin image gives customers a crystal clear view of the dress. It showcases the product in a variety of ways. A customer can easily imagine the size and styles. It also highlights the logo, tag, embroidery, and every detail of the design.
How to Do Ghost Mannequin Photography
A ghost mannequin is relatively easy to do. All you need is some stuff, such as a camera, a random model and some lighting. Editing is a must for this technology. So, choose a professional editor for this. Now, let's discuss each step to finish the task.
1. Setup Mannequin
The first and mandatory step is to set up a mannequin, model, or dummy. You can choose any option which is suitable for your situation. To make an invisible mannequin illusion, the garment has to be worn by a model or dummy because it is crucial to make them a lifelike image.
First, choose a model according to the garment type. It is vital to use the proper size or style of the model to fit correctly. Depending on your purpose, you may choose small, tall, and without an arm, leg, or neckline. Make sure to take a white dummy, as it blends easily with a white background, making editing easier.
2. Iron Your Clothes
It is crucial to make the product look neat and clean. A mess-free scenario is key to an attractive photo. Ironing is a significant part of garment product photography. It makes the clothes flat and wrinkle-free. Also, heat makes the clothes more shiny and beautiful.
You can use either flat iron or steam. First, read the tag, where instructions and bearable temperature are mentioned. Using a basic flat iron, use a flat and soft surface; otherwise, it can burn. Using steam iron is the best option for this. Steam helps to make attire shinier and fast the process.
3. Setup Lighting and Background
To make a high-quality ghost mannequin, you need to make a good setup. If you are unable to do so, then hire any service. The image quality of 50 % depends on the setup. Camera, lighting position, equipment, and placement all play a vital role in the shooting.
First, set the background and make sure to take white color. Because white is a neutral color, it doesn't create an illusion. Then place the model or mannequin middle of the background. Then take a minimum of three lights. Set 2 on both sides and one upside of the model.
4. Photograph the Mannequin
After setting up all the stuff, it is time to photograph. For a ghost mannequin, you have to click photos from every angle. Start taking pictures from the front side. Set the camera directly to the chest level for the top parts and set it to the hip level if you click the bottom parts. Also, use a telephoto zoom lens to help you zoom in and out smoothly.
Now take photos from the front, back, and sides. After that, hang the product and style it in every way it can on the whiteboard. Now take photographs from every side again. It will help you to add inner sides and every single detail.
5. Edit Photos for Ghost Mannequin
Step 1: Choosing the Right Software
The first step to achieving the ghost mannequin effect is to choose the right software. There are various programs out there that can help you achieve this effect, but one of the most popular is Adobe Photoshop. Photoshop is a powerful tool that offers many features and options to help you achieve the ghost mannequin effect.
Step 2: Preparing Your Images
Once you've chosen your software, it's time to prepare your images. This involves taking photos of your clothing on a mannequin or model and ensuring they're as high-quality as possible. You'll want to ensure that your dress is well-lit and that the background has no distracting elements.
Step 3: Removing the Mannequin or Model
The next step is to remove the mannequin or model from your photos. This can be done using the clone stamp tool, which allows you to duplicate parts of your image and use them to cover up the mannequin or model. You'll need to be careful when using this tool to ensure that your clothing looks natural and that there are no apparent seams or duplications.
Step 4: Creating the Ghost Effect
You can now create the ghost effect with the mannequin or model removed. Combining two or more images creates the illusion that the clothing is floating in mid-air. To achieve this effect, you'll need to take a photo of the dress from the back and a photo of the clothing from the front. You can then combine these two images to create the illusion of a ghostly figure wearing your dress.
Step 5: Refining Your Image
Once you've created the ghost effect, it's time to refine your image. This involves adjusting the brightness, contrast, and color levels to ensure that your image looks as good as possible. You may also need to make additional adjustments to ensure that your clothing looks natural and that there are no apparent seams or duplications.
Step 6: Saving Your Image
Once you're happy with your image, it's time to save it. Keep your image in a format appropriate to your needs, such as JPEG or PNG. You may also want to save a copy of your original image if you need to make additional edits later.
FAQs
Here are the questions you should get familiar with.
How To Get Ghost Mannequin Photography Service?
Image editing companies provide ghost mannequin services. These services are available on any e-commerce site or local area. Search on google, and you will find various options according to your demand.
Why Use Ghost Mannequin?
Ghost mannequin or Neck Joint editing is quite popular nowadays. It will cut your costs for hiring models. Also, it gives the image a professional look which helps to build a company's impression. This technique makes the customer relate to himself, which results in a higher sell rate.
What Is The Mannequin Effect In Photoshop?
It is a post-production technique for the garment and apparel industry. It deletes all the models and backgrounds to focus on the main subject.
Is The Ghost Mannequin Effect Appropriate For All Types Of Clothing?
The ghost mannequin effect works best for clothing with structure and shape, such as jackets, dresses, and shirts. It may be ne less effective for loose or flowing clothing, such as scarves or skirts.
Do I Need To Be An Expert In Photoshop To Achieve The Ghost Mannequin Effect?
While it helps to have some knowledge of Photoshop, you can be someone other than an expert to achieve the ghost mannequin effect. With practice and patience, anyone can learn how to edit photos for this effect.
Can I Achieve The Ghost Mannequin Effect Using Other Software Besides Photoshop?
Yes, other software programs can help you achieve the ghost mannequin effect, such as GIMP or Affinity Photo.
Conclusion
Now wrapping up our guideline on the power of the ghost mannequin effect in fashion photography. We explained our best to give you every detail about the ghost mannequin effect in fashion photography.
All you need is to relate to that subject. Knowing and using the advantages will bring a blessing to your business. This technique will make you make better sales and stabilize your online stores. Hence, always go professional when it comes to online platforms. There are lots of professionals available to help you out. It will make your task easier.
