Nowadays, packaging is more than just a way to wrap goods for storage and transportation. Today’s cover plays far more roles from freshness preservation up to marketing and promotion. Moreover, wrappers stand as the main marketing tool to attract customers and urge them to make a purchase.

The modern packaging industry offers diverse options for wrapping products, but flexible covers stand as the most popular way for brands to reach higher sales. If you need high-quality durable wrappers for your products, contact Uniflex. The company processes multiple materials and creates customizable covers for all sorts of products.

The Essence of a Flexible Packaging Design
A flexible design is the ability to create product packaging and customize it to the needs of your business. Thus, wrappers become personalized, which allows for reaching your target audience more effectively and increasing customer loyalty.

Businesses must pay due attention to proper packaging designs since well-developed wrappers influence the following marketing parameters:

● gain customer attention. The modern market is characterized by high competition. Dozens of competing brands offer their goods on store shelves. Thus, product covers are the only, and most effective, way to stand out among other goods, improve visibility, and attract new consumers.

● increase product value. The quality of packages can demonstrate their worth. Customers assess wrapping and create the first impression about the product judging by its cover.

● grow sales. Proper package design influences consumer behavior and stimulates higher sales.

● improve brand awareness. Placing logos and other brand-awareness information on covers helps improve recognition. Loyal clients will find your products on store shelves quickly and easily.

● help product positioning in the market. Creating personalized designs makes goods remarkable in the market segment.

● increase buyer confidence. A well-developed wrapper has all the needed info about the product (content, date of production, expiry date, etc.). Thus, consumers are confident in the quality of bought goods.

Now, you see how important wrapping is for marketing purposes. The design process requires time and creativity to develop customer-friendly and intuitive covers.

Types of Flexo Packaging
Flexible packages are the most popular among modern processors. Most products are packed in the following packaging types:

● bags are usually used to pack bulk goods. Small shops and vendors prefer small plastic bags for packing sweets, cookies, meat, and other goods that require weighing.

● pouches and 3-side seal pouches are the top covers for an overwhelming part of production goods. Manufacturers use pouches for diverse sorts of goods, including tea, coffee, cookies, sweets, tobacco, ketchup, sauces, snacks, etc. Different types of pouches are distinguished. Depending on the weight and type of product, stand-up or

3-sealed pouches are used. Such containers are frequently equipped with zippers for multiple openings and closings.

● wrappers are usually used for solid goods that keep shape well. They keep the product compressed but do not protect it from pressure, which can cause deformation. Usually, wrappers are used for boxes or frozen goods.

● sachets are small one-time packages designed for poisoned packaging. One sachet has one portion of some substances. Tea, coffee, pet feed, sugar, and sauces are usually packed this way.

These types of product packaging allow for preparing the majority of goods for sale. They guarantee product freshness and physics property preservation and reliably protect the content from negative environmental impacts.

How to Create Custom Wrapping for Brands?
Here is an ultimate guide with essential steps on how to make custom packaging for a business:

1. Determine the product
The first step is to determine what your sell. Answer the following questions:
● Does the design reflect what you sell?
● Is it clear from the package what is inside?
● Will consumers understand your product judging by its wrapper?

Packaging is the way of communication with clients. Thus, designs must be speaking and create appropriate associations in consumers’ minds.

2. Study regulation on wrapping
Study packaging regulations since some states have strict requirements for product covering. If your wrapper does not satisfy them, countries will refuse to import goods, which means losses of markets for businesses. Make sure that the content and the amount of information are satisfying. Study requirements for shapes, dimensions, and materials.

3. Test practicality
Make sure that the chosen package is practical and convenient. Analyze the following points here:

● how does the cover fit a palm?
● does it slide?
● is there a need for zippers and other accessories for multiple openings?

At this stage, agencies conduct the analysis of consumer needs when contacting your products. They determine the best shape, size, and color of the covers.

4. Allocate funds for wrapping
Think about how much you can spend on printing packages. This issue will directly influence the number of colors. The thing is that each new color is applied through a new cylinder in a printing machine, meaning that the more colors are used for covers, the higher the cost will be.

5. Update designs timely
Make sure to look modern and update package designs timely. The market is constantly evolving; nothing stands still. By analyzing competitors and trends in packaging design, businesses can increase brand attractiveness and stay on top. Slight cover customization will lead to an increased interest in your company.

Packaging performs many crucial functions. Marketing is one of them. A well-developed cover helps promote and sell products, that is, manage consumer behavior and stimulate sales.

Modern package manufacturers offer multiple options for developing designs. However, flexible wrappers stay on top. The designing process requires thorough information gathering. To create custom covers, specialists should analyze the market segment, competitors, budget, and other criteria. Yet, this aspect can significantly influence the success of your business and the size of your revenues.