Twitter acquisition by Elon Musk and the dramatic events that surrounded the deal and followed it, were among the most discussed topics last year. And this soap opera seems to be far from ending.

However, people who are familiar with the topic as well as Salesforce professionals worldwide may remember that the world`s leading CRM SaaS platform also tried to buy Twitter back in the day.

There are many different opinions about why the deal didn`t work out back in 2016 and what was the actual potential for Salesforce in Twitter back then.

However, the social media platform was one of Salesforce's customers for many years. Therefore, the recent announcement that Twitter is planning to cut its contract with Salesforce, draw everyone`s attention to the seemingly forgotten topic once again.

So what does the story of the Twitter acquisition and its integration with Salesforce tell us about both companies and their common or separate perspectives?

The potential behind Twitter and salesforce.
Back in 2016, when Salesforce chairman and CEO Marc Benioff wanted to add a social component to his cloud CRM company, many were wondering, what is the true potential behind the such collaboration.

The main idea was to combine the social component of Twitter and the CRM solutions provided by Salesforce. Just like the online Salesforce training today, the outcome of this combination was supposed to provide equal accessibility and instant communication options to team members worldwide.

In another world, Benioff practically predicted the trends and demands imposed by COVID and other modern factors several years before.

Today Salesforce course aspirants learn how Salesforce allows them to manage complex operations, and how Salesforce Developers create tailored CRM solutions while Salesforce Admins help to implement them.

Twitter remained an independent platform until recently and at the same time was one of the biggest Salesforce customers.

So, what happened later?

Twitter or Salesforce, what came first?
Twitter is arguably going through its hardest times today. Since the acquisition, the new management took several pretty controversial decisions. Cutting down on the company`s contract with Salesforce was one of them. The fact that Twitter has also conducted enormous cut-offs in the company.

Today experts agree on the idea that the two events are probably connected. The values and benefits that Salesforce brings to any business are undeniable. Without efficient CRM a company is not able to conduct constant and seamless communication with existing customers and attract new auditoriums. Salesforce allows the consolidation of international teams and lets them work as a homogeneous mechanism. Salesforce training prepares agile and creative professionals for business analytics, sales, marketing, and other crucial fields.

Was the cut-off an attempt to make some savings in the already sinking company or a step to eliminate a company that was once a potential rival in the dominance of the social media platform?

Nobody will be able to answer this question for sure. However, the ongoing situation is a bright example of how Salesforce and its solutions make difference for a business and how even one of the most famous brands can easily hit the rocks without a seamless and well-adjusted CRM. Face to face interviews will be tough pass without these real-time Salesforce interview questions and answers