The virtual sector has been in great demand among gamblers for over 20 years. The development of digital technologies and the improvement of the Internet connection quality contribute to the popularisation of iGaming projects.

Experts note that offline establishments continue to lose their relevance. Operators have become more focused on the Internet segment, in particular, due to the opportunities offered by the turnkey online casino development field.

Read this article and learn more about the reasons behind the decline of land-based gaming clubs’ demand and the benefits of Internet start-ups that attract players from all over the world today.

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Will Offline Establishments Disappear Soon?
Even though the Internet sector continues to gain a leading position in the market, land-based gaming halls will never lose their relevance. Probably, their number will decrease. However, true fans of this format will continue to visit such establishments for several reasons:

Unique atmosphere. Although innovative VR and AR technologies can imitate the play in a real gambling club, they will never replace the incredible experience of visiting a land-based casino. The opportunity to touch the chips, sit in luxurious chairs, drink delicious drinks, and chat with other players and croupiers attracts millions of people from all over the world.

Traditions. Gaming establishments are an integral part of the culture in some countries. Las Vegas and Atlantic City (the USA), Monaco, Macau (China), and other cities have created their unique image thanks to luxurious entertainment clubs. Visiting a casino and playing one-armed bandits is a real tradition for lots of gamblers.

Tourism. Most gaming halls are located at hotels because their target audience is people from other countries and cities. Many travel companies organise special tours for gambling enthusiasts.

Reasons for the Popularity of Online Projects
In the last few years, the Internet segment has experienced a strong surge in demand. The main reason was quarantine restrictions. Almost all land-based establishments were closed. Therefore, online casinos have become the only alternative. Nevertheless, this format of gaming was very popular even before the coronavirus limitations.

It is in demand among gamblers for several reasons:
Convenience. Users can get access to online entertainment products very easily. It is enough to have any device, even the simplest smartphone is suitable. Modern gambling software allows gamers to play even with a weak Internet connection.

Extensive choice. The number of Internet projects on the market is impressive. Different operators offer various gaming formats: slots, poker, VR and AR solutions, and others. Therefore, players can try their hand at many online casinos and choose entertainment portals that are the most suitable for them.

Cross-platform environment. Innovative technologies allow users to access gambling sites from any device. Universal online resources can be loaded quickly in browser mode on both phones and desktops, thanks to a simple design and concise user menu.

Many payment methods. As a rule, land-based clubs offer their customers to pay in cash and bank cards. Online projects provide a wider choice. Users can perform transactions using electronic systems, mobile products, cryptocurrencies, and other financial instruments.

Wide accessibility. Land-based casinos are usually located in major cities and tourist centres. Not every gambling enthusiast can afford to visit such establishments often. The Internet format makes gaming accessible to many people, regardless of where they live.

The Integration of Internet and Offline Sectors
The entrepreneurs working in the land-based niche understand that many of their loyal customers are gradually moving to the virtual segment. To retain the target audience, they launch online projects.

The businessmen provide additional rewards to players. For example, users of Internet resources are offered bonuses that can be used in offline establishments of the same brand. These can be free drinks, tickets to artist performances, participation in VIP tournaments, and other valuable prizes.

At the same time, visitors to land-based halls receive special promotional codes that can be used on gaming sites to receive free spins, bonus money, and cashback.

The Main Thing about the Land-Based Gaming Halls’ Loss of Popularity
Coronavirus restrictions and the rapid development of Internet technologies have made the offline segment less in demand. Despite this, fans of real casinos continue to visit such establishments.

To retain clients and receive a stable income, many owners of land-based clubs launch Internet projects and popularise them.

The transition to the online format is beneficial for entrepreneurs due to such undeniable advantages:

convenience and wide accessibility;
cross-platform environment;
lots of payment methods, and others.

The materials for this article were prepared by the leading expert of the Casino Market studio James Burton.

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