Art has grown to more than paintings in today’s world. Nowadays, you’ll find digital art forms, masterful sculptures, and artistic visuals that mesmerize the mind. Social media has given many artists a platform to showcase their work, monetize their skills and gain recognition. Instagram has become one of the leading platforms for posting artistic and visually engaging art forms. However, competition has also grown stiff, necessitating the need to employ various tactics to boost Instagram followers
and gain more recognition as an artist on the platform. So if you are an artist looking for various ideas for promoting your art on Instagram, here are five tips to get you started.
Make Your Profile Visually Impressive
Instagram is a visually stimulating platform. This means your profile needs to be just as good to stay competitive. Therefore, you should ask yourself what people see at first glance when they visit your page. Is it good enough to make them stop scrolling and take time to appreciate what they see and engage with it? As you post, you may also want to consider creating an order for your posts to create an even bigger visual image when observed from your profile.
Maximize Your Use of Reels and Stories
Reels and stories get more views than regular posts these days. This is why you cannot afford to ignore them. Since reels are short videos, they are easier for your audience to watch and learn more about your work within seconds than by reading long posts. Stories also increase engagement, and they can be used to encourage viewers to visit your profile to see more of your work.
Create a Posting Schedule
In today’s world, where people have short attention spans, you must constantly engage them with fresh content to stay competitive. This means posting regularly. Therefore, you have to create a content calendar and schedule weekly posts to keep your followers glued to your profile.
Your posts must also be creative to avoid uploading repetitive and stale content. It’s a good idea to mix video and photo uploads. In addition, you can also mix them with reels and stories to maximize engagement across all of Instagram’s features.
Use Tags and Hashtags
Tags and hashtags are excellent ways for your page and posts to be discovered by new people. Using them properly means your post comes up when people search for content using the hashtags. Ensure you use the right hashtags related to your posts' theme. You can do this by checking out which hashtags successful artists are using.
Show Behind the Scenes
Although people enjoy the finished products, many of them love seeing how the final pieces of art were created. Therefore, showcasing your creation process or unfinished sketches can be a great way to attract more followers.
There are many other ways to increase engagement on your Instagram art page and gain more followers. Whether you are a beginner or a professional artist, you can try the above ideas and watch as your page grows. Other ideas include using paid ads, collaborating with other artists on projects, and hosting giveaways.