LONDON.- Pi artworks opened artist Fabio Lattanzi Antinori’s first solo exhibition at the gallery. Consisting of entirely new works that range from sculpture to silkscreen prints and video, Antinori explores the notion of value systems in present society. He looks to the tensions between personal gains and corporate profit, desire and surveillance, privacy and the involuntary contribution of our personal information to an unremunerated, unregulated market of behavioural data.
Alluding to unicorns – or start-ups that have become synonymous with disruptive software, hyper-fast growth, and an income stream very often derived from tracking and monetising data - this exhibition grows from Antinori’s interest in language, the dynamics of power, and the way market values and ideologies permeate and shape social relations.
Central to the show is a series of sculptural and printed works comparing Raymond Williams’ notion of key words, a tool to understand how ‘important social and historical processes occur within language’ with current digital marketing’s calculated use of keywords. Put simply, terms we look for online and which are secretively used to predict our behaviour and then influence it through advertising techniques.
In the second part of the show the artist reflects on the unsustainable nature of the current economic model and on the way happiness, co- opted by advertising and brands, can be used to perpetuate a culture of consumption and production. Combining the results of a survey designed to understand the psychological consequences of life as a consumer, with a selection of self-help books, podcasts and transcripts from instructional videos, Antinori trains and later asks an AI model to reflect on the nature of happiness.
Fabio Lattanzi Antinori, b. Rome 1971, lives and works in London.
Recent Solo exhibitions include: Queen Elizabeth Olympic Park, London (public artwork), (2021-2022); The Cost of Your Life on Google, curated by Mustafa Hulusi, Hoxton Street Project Space, London (public artwork) (2021); Royal Society of Sculptors, London (2020); SeMA, Seoul Museum of Art, curated by Jimin Lee, Seoul (2018); Dear Shareholder, The RYDER Projects, curated by Bar Yerushalmi, London (2017); MoCA Shanghai, curated by Weiwei Wang, Shanghai (2016) Recent Group exhibitions include: Chronicles of the Future Superheroes, Kunsthalle Bega, curated by Anca Verona, Timisoara, (2021); Terra Incognita, Cocoon Contemporary Istanbul Foundation + Yves Rocher Foundation, curated by Ayca Okay (2021); Frieze Sculpture Park, London with PiArtworks (2020); New Media Gallery, cur. Gordon Duggan + Sarah Joice, New Westminster, Vancouver (2020); DE JA VU, Today Museum of Art, cur. Iris Long, Beijing (2019); Petach Tikva Museum of Art, cur. Noar Ben Asher, Tel Aviv (2019); Don't Be Evil, Kanal Centre Pompidou, cur. Christophe De Jaeger, Bruxelles (2019); Artificially Intelligent, Victoria & Albert Museum London, cur. Irini Papadimitriou (2018).
He was awarded the Lucas Artists Fellowship; the First Plinth Award by the Royal Society of Sculptors and was selected for the MMCA International Artist in Residence Program in Seoul. Fabio Lattanzi Antinori’s works have been included in the collections of SeMA – Seoul Museum of Art; National Museum of Modern and Contemporary Art, Korea and Victoria and Albert Museum.
