NEW YORK, NY.- Daata, the groundbreaking digital art incubator that curates, commissions, and sells all forms of digital art, is thrilled to announce SEED by Damien Roach, the latest exhibition in Daata’s ongoing partnership with the iconic London music venue, KOKO Camden. SEED launches with an immersive multi-sensory installation at KOKO and encompasses NFTs, installation, perfume, skateboards, radio, sonic performances, and apparel.

Taking an innovative approach to the realm of Web3 and the new cryptoart era, one-of-a-kind perfumes, skateboards, and T-shirts are paired with NFTs, reconnecting the physical and the digital realms. The visual world of SEED was created using an artificial intelligence machine learning model developed by Roach to produce unique artworks based on 17th and 18th century Dutch flower paintings. Each SEED NFT features its own unique, digitally-composed soundtrack, carefully made to mimic the freeform melodic chaos of an orchestra tuning up. The works showcase the artificial intelligence’s rendition of the iconic painting style: dreamy, eerie, and familiar all at once.

The different SEED collections include five NFT videos accompanied by five one-off skateboards produced in partnership with legendary UK skate company, ISLE. An edition of 55 animated NFTs will be paired with their own uniquely designed bottle of perfumer Ezra-Lloyd Jackson’s Scent Trunk released ‘Trackside Buddleia’ fragrance. And last, 55 one-of-a-kind T-shirts, each featuring an original, numbered AI-generated still life from the project. A final mystery SEED will be unveiled live at the KOKO event on October 10, 2022.

With SEED, Damien Roach hacks supposed opposites such as digital and physical, tradition and subculture, ‘feminine’ and ‘masculine', iconoclasm and reverence, intuition and logic, natural and artificial, to find their connective threads through the project’s prismatic structure. Inspired by the iterative nature of plant seeds and described by Roach as a ‘fractal artwork’, SEED uses systems of translation, comparison, and reinterpretation as an invitation for us to rewire the various structural and organizational logics we often imagine as being concrete and fixed. All of this being absolutely essential in this moment of widespread global dynamism and flux, when finding new ways of thinking about who we are, our relationship with our world, and how we inhabit it, is crucial to ensure our social and ecological development and ultimately, our survival as a species.