The First Art Newspaper on the Net    Established in 1996 Monday, August 8, 2022

What is a landing page in SEO?

Let’s consider several types of landing pages and target landing pages used for SEO promotion.

A landing page from the marketing point of view is a web page, where the traffic is directed, which is accumulated by advertising.

Let’s take a look at the example:

You must sell a ticket using an email newsletter. The ticket is for a theater show, the information about which is on your website among a large list of other 15 shows on the main page. If a visitor that’s getting to your website gets on this main page, which, in addition to having the offer on the tickets that you must sell, also has other information, there is a large probability that a visitor goes away or gets interested in another offer.

To prevent that, it is expedient to create a separate web page, which would contain all information about the product that’s being sold plus a button of purchase or an application form. Such pages make it possible to collect the information about the conversion and leads with higher quality and build clever advertising campaigns.

A list of some elements used to convince a visitor to adopt a decision is as follows:

  1. A heading, which would contain a call to action and tell why a visitor is here.

  2. A comprehensible form, which a visitor can promptly fill in.

  3. All clarifying information that’s needed to adopt the final decision (in our case, it would be the date and time of the theater show, the cost, etc.).

  4. Modern design of the product that’s being sold — this would allow making a positive action.

  5. Some proofs of the quality of the product that’s being sold (in our case, these are the pieces of feedback from the previous guests).

  6. Payment options.

  7. Delivery options.

The necessary rule when creating a web page is being concise enough yet staying informative.

If you put there too much information, this will overload the perception of a visitor. Also, there must be no extra menus or buttons with a call to action, which are not your target right now.

It is also recommended to test this page — if you’ve decided to create such a page, then you must have an idea of the effect that you strive for. It will allow you to save money in the future. There are questions about SEO promotion of the site, our company will be able to help you -

Let’s consider the target landing pages from the SEO promotion point of view.

When we create such web pages, we make them maximally relevant by content filling that would correspond to a group of target keywords and key phrases that we will have gathered prior to that and clustered in our semantic core. Creating relevance is a part of internal optimization. 

When a visitor gets through an organic search of Google to the target landing page, he or she must get the relevant information according to their query. In the future, the data of this web page can be used according to your needs, for instance, sales of goods or services or familiarizing the visitors with any content depending on your goals.  

You also have to consider — and this concerns a landing page from both marketing and SEO promotion points of view — that any content you put there must be unique.

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What is a landing page in SEO?

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