Jeremy Berman Put-in-Bay
, an artist, entrepreneur, prosthetic practitioner, and orthotic practitioner from Findlay, Ohio, is enthusiastic about the use of social media as a new medium for art presentation. He is excited to share his images with others so they may see and enjoy them as well.
Jeremy utilizes his artistry and interest in photography as a way to unwind from his hectic schedule. Jeremy Findlay, the owner of Findlay American Prosthetic – Orthotic Centre, Inc, is a Northwestern Medical Center graduate. He spends the majority of his time running his businesses, which include a storage facility, and caring for his patients. " Photography and family time occupy my free time," says Berman.
Jeremy Berman Put-in-Bay is enthusiastic
about the emerging possibilities of social media for small, local artists since he is a member of the artistic community himself. Jeremy says that "Social networking platforms enable artists to sell their work without having to approach art galleries. For a novice artist, art galleries might be a risky choice. The gallery must first accept and consent to present the artwork. If one is sold, the artist loses a significant portion of his or her earnings due to a substantial commission paid to the gallery. The phrase "starving artist" is one that galleries have done an excellent job of perpetuating," states Berman.
According to Jeremy Berman, art has shifted online to places like Facebook, Pinterest, and Instagram. Due to the absence of words and a concentrated focus on the art itself, Instagram is a fantastic medium. The worldwide art industry is about $50 billion, but it was worth $14 billion less in 2020. This might be attributed to fewer individuals interacting and attending art galleries and exhibits in order to avoid being exposed to Covid-19. During the same time period, the online art market grew from $6 billion to $12 billion, and the upward trend appears to be continuing.
Frequently, social media posts and ads will include a link to the artist's website, allowing potential consumers to see an artist's entire body of work. " Smaller, independent artists may even replace going to art fairs with what has become the third major sales channel for galleries, social media," Jeremy Berman Put-in-Bay explains
. It is simple and affordable to set up a website. When they link their Instagram account to their website, those who want to price or buy a piece can quickly and easily find it. It's even simple to accept payment online, thanks to 3rd party platforms. For instance, Stripe's three percent credit card processing charge is significantly more appealing than a 50 percent commission to an art gallery.
Attracting new followers is still a challenge for artists who exhibit their work on social media, though. Although software and services are available to assist, the best method is still the old-fashioned one of having friends and relatives promote the artist's work on their social media profiles.
"Honestly, I am just thrilled when more of my friends and family get to see my work, and social media achieves that for me," Jeremy Berman says, reconfirming his excitement for the many other artists who wish to improve their exposure.
Says Berman, "The modern approach to sharing and selling an artist's work is through social networking. Perhaps the term "starving artist" will become obsolete. I definitely hope so."