LAS VEGAS, NEV.- The Neon Museum announced that Mike Dini has joined the museum’s executive team as director of marketing and communications. Dini brings to the museum a demonstrated history of success shaping the brands of casino hotels, gaming companies, and entertainment offerings, as well as diverse experience with directing marketing strategies and tactics to improve brand positioning, gain market share, and build customer loyalty.

“Mike will be an invaluable asset to The Neon Museum as we continue to grow and expand our programming and offerings,” said Aaron Berger, executive director of The Neon Museum. “His strategic approach, incredible professional experience, and affable personality will be a great addition to our executive team. He keenly understands our needs, which mirror the gaming industry, in that we want to attract new and repeat visitors, ensure a positive visitor experience, encourage them to become a member of the museum, and keep them engaged after their visit.”

As director of marketing and communications, Dini is responsible for the development and execution of effective marketing initiatives and strategies for the internationally recognized and nationally accredited museum. In addition, he will create and manage clear and consistent communications plans and strategies while guiding and building the museum’s brand, image, and positioning in the U.S. and abroad. He will oversee the museum’s advertising, social media, and public relations efforts as well as all internal and external communications.

Dini comes to The Neon Museum after serving as director of marketing for Desert Rock Gaming since 2012, where he managed the marketing strategy for The D Las Vegas, The Golden Gate Hotel & Casino, and The Downtown Las Vegas Events Center. He also led the branding and promotion for the launch of Circa Resort & Casino, the first new property in downtown Las Vegas in 40 years. Prior to joining Desert Rock Gaming, Dini amassed significant experience in the gaming, hospitality, and entertainment industries at other hotel/casinos and as a marketing officer for the State of Nevada.