DALLAS, TX.- The Dallas Museum of Art today announced the appointment of Brad Pritchett as Chief Marketing and Communications Officer. A high-energy, results-oriented professional, he has 20 years of marketing and communications experience, the last 15 of which he has spent in leadership roles at prominent nonprofit organizations. Pritchett will officially join the DMA on January 3, 2022, but he will begin work this month as a part-time independent contractor.
An exceptional strategist with a proven ability to develop and execute multifaceted campaigns, Pritchett has an award-winning record of defining and directing integrated internal and external marketing and communications. A top communicator, he is an acknowledged expert in the development and implementation of compelling initiatives for sustainable growth.
“We are excited to welcome Brad to the DMA, and back to the Dallas Arts District, after a notable career leading the marketing and communications programs at two stellar institutions and many years of dedicated volunteer service,” said Dr. Agustín Arteaga, the DMA’s Eugene McDermott Director. “His fantastic interpersonal skills, thought leadership talents, and demonstrated devotion to fostering artistic creativity and delivering community impact are certain to elevate the DMA’s goals and expand our successes in the coming years. I am confident Brad has the expertise and enthusiasm to ensure that our driving principle—that art is at the center and equity and community are at the core of all we do—is powerfully messaged to the communities we serve.”
Pritchett will join the DMA after serving since 2017 as the Vice President of Marketing and Communications, NTX for the American Heart Association, the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. From 2007 until 2017, Pritchett was Senior Director of Marketing and Communications at the Dallas Theater Center, where he developed strategies in tandem with senior leadership that led to their winning the Regional Tony Award. Additionally, Pritchett is the Senior Chairman of Black Tie Dinner, the nation’s largest one-night LGBTQ charity gala, benefiting Dallas nonprofits and the Human Rights Campaign Foundation.
In his role at the DMA, Pritchett will be responsible for the effective management of the Museum’s marketing and communications functions across the organization. As a key member of the Director’s Team, he will lead the DMA’s overall brand strategy, digital and social media strategy, and creative campaigns and advertising, as well as messaging, implementation, and analysis to drive community engagement and increase the Museum’s impact. Pritchett will report to Dr. Arteaga.
At the American Heart Association, Pritchett successfully led the marketing and communications teams in Dallas, Tarrant, Collin, and Denton counties in the areas of public relations, advertising, marketing, communications, events, logistics, and creative content. He built and sustained strategic relationships with community partners and coalitions, media, key stakeholders, board members, and influencers that furthered the community impact and brand identity of AHA. At the Dallas Theater Center, he developed and implemented all sales programs to achieve DTC’s financial sales goals, and he planned retention programs to cultivate, retain, and increase ROI with subscribers. He also created an external communications plan in support of DTC’s mission and strategic planning. Earlier, Pritchett spent four years as Director of Marketing Operations/Special Events for Eclipse Entertainment.
An experienced public speaker, Pritchett has appeared as a contributor on WFAA Channel 8, as a Dallas Voice television host, and on panels for the National Alliance for Musical Theatre, League of Resident Theatres, Theatre Communications Group, and several national LGBTQ events. He was noted as the “Marketing Enthusiast” and a featured speaker with the Dallas Chamber of Commerce. Brad Pritchett is a graduate of the University of North Texas with a BA in Radio, Television & Film and Communications.
“I am thrilled to be headed back home to the Dallas Arts District and even more so to be joining forces with the Dallas Museum of Art,” said Pritchett. “The DMA is a cornerstone of creativity and an institution that has forever held a special place in my heart, both personally and professionally. I’m eager to dive in with my team and get to work so that even more people begin to experience the space of wonder and discovery where art comes alive.”
