BEVERLY, MASS.- In
Made by James (Rockport Publishers / January 4, 2022 / US $40.00) UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent.
Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.
In addition to the important "hows" of logo designtechniques, ideas, and examples of creating logos and building brandsyou will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.
James shows that design isnt just about creating images; its about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.
Made by James also includes:
Annotated case studies that follow designs from concept to completion
The advantages of a hands-on, human approach to design
The value of personal and career growth, and how to enjoy the journey of improvement
Effective work habits that can make you more efficient, productive, and satisfied
Learn how to harness your passion and become the designer youve always wanted to be.
Over the last decade, award-winning graphic designer James Martin has built a successful creative agency, Baby Giant Design Co., with his business partner, creating logos and building brand design for a varied list of clients. Those clients include music heavy hitters The Chainsmokers, Michael Ray, and Carter McLean; and brands such as Bishop Slayer Oyster Stout and Plastic Freedom. His willingness to share his creative process, offer honest advice, and engage with fans and followers on social media has earned him a reputation as a generous and wise mentor and inspiration, especially to junior designers and those just getting started in the field. James lives in Southampton, England.