In the brand advertising world, a term has taken the turn to be viral. So much so that global businesses feed more than 60% of this kind of content online. Australia isnít behind either. It isnít just about selling how a product will make you look good. The idea is to narrate an evocative journey of a carefully thought concept that moves the heart. Logic meets emotion to immerse the viewer into an aesthetic experience that instantly moves them to purchase.
With the advent of social media, especially Instagram, video marketing
for corporate video Melbourne is in the boom. Todayís educated audience seeks authentic stories that weave within inspiration and passions that drive a brand. The swipe and slide culture imply a short attention span. If within the first 3 seconds your storytelling doesnít capture attention, it will be forgotten even faster. However, the elephant in the room still exists. Is video marketing really the best of both worlds Ė for creators and consumers? Are companies barking up the wrong pixelated doors?
Keep scrolling to begin your marketing adventure with us.
1. Ticket For A Unique Brand Positioning
Itís simple. The brands currently following this strategy are standing far apart from the cliched ones. Study your brand. List down the selling points that push their competitors behind. Craft stories that move to laughter, horror, happiness, and even to the extent of tears. Thinking about whatís unusual and unheard of makes the difference. Even in making videos, make sure they donít become generic.
Like a corporate video production company, Melbourne with products for millennials decides to make a demonstration video. However, instead of someone just blatantly saying directions, the content creators decide to indulge in ASMR effects. With the relevancy and relatability of the target audience, it wonít take time for it to take off. The more you talk the lingo in what you make, the better your name shines.
Those that follow topical movements and then produce get it right. Effective campaigns are one step away from becoming Ďskippedí ads. Even 2 minutes have been keeping attention as equally as a 6-second one. Another best fact is that videos stay relevant longer and can easily be used for retargeting. Someone that saw 10 seconds of your ad, can end up viewing the whole thing the next time.
2. Make Your Brand Seen And Not Seenzoned
When someone Googles, itís usually the content that appears on the first page that gets clicked. Itís been proved now that the more video content a site has, the chances of visibility increase. Organic traffic is being generated at a higher scale since the inception of videos. Not surprisingly, the marriage of influencer content creation with brands has created a content boom. Search engines have also started to be biased for all those sites that have visual treats. Those that hit the ideal descriptions and captions are likely to win the SEO game.
YouTube isnít the only platform that welcomes video marketing. Facebook, Instagram, Twitter, Snapchat, and TikTok have quickly become a digital paradise for marketers. Built-in share functions, stories, and even live videos are all amazing marketing tools. Every brand thatís making full use of each is quickly becoming names on everyoneís mouth.
3. Gives Consumers What They Want
The consumers are ultimately what brings your brand to life. Daily chaos and fast-paced environments hardly give any headspace for the modern buyer. According to multiple researches, audio and text content usually get skipped. Brands that are nailing the digital space are those that run campaigns with interesting video concepts. For instance, a beauty brand conversing on natural nourishment for the skin while looking after nature too. When this is shown through real people, real anecdotes from life, it will immediately touch a cord of relatability. This garners more support and generates engagement around the brand.
An essential part of any marketing in the present day is social listening. Brands observing what everyone on the internet is discussing and converting that into content do well. What works is when viewers are visually taken into things that matter, thoughts that are said aloud. Brands that are giving movement to words through pictures speak volumes over others.
4. Creates Long-Lasting Consumer Relationships
Australian consumers are not behind in comparison with the global ones. Thereís been a surge in online presence as many discover information about their favourite brands through social pages. The reason loyalty survives is because video marketing has been helping expand brand identity. In this industry, competition is high and alert. If you arenít producing, youíre falling behind. Showcasing your brand position and being completely transparent really translates to well-produced video marketing content.
Nowadays, consumers feel more attached as brands show personality. The colours, tones, locations, ideas, and messaging all revolve around what they want to sense. So many industries out there are creating memorable content that stays on even with passing time. Dove, Gillet, Louis Vuitton, and even smaller companies are leaving lasting imprints on their minds.
5. The Skyrocketing Conversion Rates
Guess what? More than 60% of marketers have claimed that they got better returns from investing in corporate video production Melbourne over Google Ads! Sparking awareness and building trust leads to content sharing. This implies more conversion rates. This means a viewer becomes your consumer and with the right branding . . . a customer!
As realisation sets in of how the process isnít as time-consuming or complicated, thereís been an increase in investment. Quality content and cross-channel promotions are other aspects boosting more viewership. About 70% of buyers have come through the social media presence of brands. A combination of unique ideas with outstanding execution clinches the trophy. Brands collaborate with agencies to make solid storylines and strategies, securing target goals easily.
Discuss, engage, educate, push, promote, and donít forget to produce, produce, produce! Video content marketing is the future and hopping on to the trend is your responsibility. Each video is part of a larger picture. Pick your right partner
and hop on to the latest creation. There is only but a treasure of benefits that tag along with video content marketing.