To attract visitors to your expo stand, you must be creative and be different to everyone else. The more you stand out from others, the more noticeable you are and gain more visitors – the more visitors you have surrounding your booth the more traction it will create as other visitors will naturally be drawn towards areas that have a crowd. Here are out top five creative ideas to attract visitors to your expo stand
Focus on Basics
Be on time
Being punctual is always important, you never know who has planned their journey to visit your booth first – if you are not that then you would’ve lost an interested visitor. They may want to come back and visit you, but they can easily get distracted by all the other booths around.
The way you present yourself will subliminally indicate to your visitors how prepared and how important you are treating this expo that you are exhibiting at, if you are not looking presentable then even without approaching your booth, your visitors will have a lower interest in finding more about your business. As an exhibitor you will be directly compared to all the other exhibitors around you, so it is important to keep a presentable image as best as you can.
Many visitors are at trade shows to also enjoy themselves as they connect with new suppliers and find out if they the right company to deal with and keeping a smile on your face will create a much more welcoming environment for visitors to easily approach you to find out more about your business.
Stand out with Signage
Light Up Logos
Illuminated logos are effective for highlighting your brand, the lights help create a much more eye-catching element to direct your visitor’s attention. If you want to make sure your logo is not missed, you may want to consider this upgrade so it is the first thing your customers see which will increase its recognizability for their next encounter with your brand.
Hanging banners help identify your booth and presence at a trade show by suspending in the air, perhaps your visitors did not look at the list of exhibitors or forgot that you are one of the exhibitors at an event – with a hanging banner this can help trigger their memory at a distance and increasing the chances that they will come visit your booth.
Big screens such as TVs, LED Displays and Video walls plays a vital part in trade shows, not only do they capture the attention of crowds, but it is also a quick tool for communicating your business to your audience. Big screens are effective because they have a large surface area to have constantly moving images/videos which help catch the attention from peoples direct and peripheral vision. To make it more interesting, you can implement creative layouts for your screens, perhaps it is staggered rather than all in one line etc.
Talk to your custom exhibition stand builders
to make sure these elements are integrated into your booth.
Use Attention Grabbers
Props are standalone components that help generate visual interest, these are things which encourage visitors to come up close and see and take photos. Selecting the right prop to use is great for generating exposure for your business, if you have the budget, you can event get a custom prop specially made to effectively pair it with your booth and branding strategy.
Giveaways are one of the driving factors for some visitors, they just want a giftbag and these are great to attract more visitors to your booth. You can arrange two types of giveaways, one for the public and one for qualified customers who have a genuine interest in your business, of course you would make sure your qualified customers get better quality items as this will be evident when they compared it to the gifts they get from your competitors.
Challenges are great for encourage interaction as it gets your visitors adrenaline up and you can use a scoring system so the highest score will get the best prize. This hype will catch the attention of others and soon enough you will have a line of people waiting to play and win.
Decorate your Stand
Spice up your booth space with decorations, this helps visitors envision themself in an environment you want them to be in – whether if it is a home setting or in a café environment, you can use decorations to suit each theme.
Flowers add life and colour and is a great way to soften up hard edges and this naturally catches the attention of your visitors as they get drawn towards natural settings because it reminds them of a comfortable setting they have been in such as outdoors or in a café.
Lighting can be used for highlighting specific areas of your booth whether it is branding, or products plus there are several other features you can utilize. Light temperature helps create a mood and light fittings help emphasize a theme. You can also use moving lights to attract people attention but should be used sparingly as it may become more of a distraction.
Offering comfortable furniture can attract customers as they would be walking the whole day and sometimes, they need somewhere to sit and relax, why not take that opportunity to have a conversation with them and see if your business could be of interest.
Provide proper Product Testing
Testing products allow people to get up close and imagine as if they own the product, even without paying for it – this is a very effective incentive to gather visitors to your booth to try it out. They probably won’t get the opportunity anywhere else, so they do not want to miss out.
There you have it, our top five creative ideas to attract visitors to your booth, which one would you implement at your next event? You won’t be able to use every single idea as that would make your booth look too busy and with no purpose, therefore it is about finding the right balance. Speak to the exhibition company
and let them provide you their advice from years of experience in the field.