CowParade NYC 2021 auction officially launches online with Heritage Auctions

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CowParade NYC 2021 auction officially launches online with Heritage Auctions
A boy posing atop “Meliora: ‘strange new things can be done’” by Kamila Zmrzla, on display at Hudson Yards in New York, Aug. 19, 2021. A public art exhibition with 78 fiberglass cows in the boroughs may be scaled down from 21 years ago, but the herd is delighting passers-by. George Etheredge/The New York Times.

DALLAS, TX.- God's Love We Deliver, in partnership with Heritage Auctions, announced today the launch of the CowParade NYC 2021 auction, selling 73 unique cows painted and designed by dozens of artists for the 100th staging of the global CowParade. All net proceeds from sales will fund the mission of God's Love We Deliver to cook and deliver medically tailored meals for those too sick to shop or cook for themselves. The online auction is live on the Heritage website,, and will be open to bidders from around the world through October 7, with bidding starting at $1,000 per cow.

"God's Love We Deliver is thrilled to be the exclusive charity partner of the CowParade," says Karen Pearl, God's Love We Deliver President & CEO. "After such a difficult 16 months, these cows have brought such joy to NYC, much like our meal deliveries do for our clients. We are thrilled that, with our auction with Heritage Auctions, the joy of CowParade will live on. We trust in our friends at Heritage to create an unparalleled auction experience that will yield fantastic results, and ultimately, allow us to keep working toward our mission to ensure no one living with severe illness goes without a delicious, nutritious meal delivered with a smile."

For more than three decades, Heritage Auctions has specialized in connecting the world's most prized objects of value to passionate collectors. Heritage has handled a diverse array of properties that span a wide range of values. Over 900,000 bidder-members from almost every country worldwide are registered to bid in more than 700 Heritage auctions every year. With innovative marketing strategies and an eye for highlighting underappreciated pieces, Heritage has become a worldwide leader in the auction space.

"Heritage Auctions is proud to partner with God's Love We Deliver to present the CowParade NYC 2021 Auction on," Heritage Auctions Senior Vice President Kathleen Guzman said. "God's Love We Deliver has been helping to feed people in need for 36 years, and this event brings together dozens of artists whose creations will generate much-needed funds to support this extraordinary and important event."

Cows purchased at auction will ultimately graze in private backyards, corporate lobbies, museum halls, affiliated institutions, and other diverse locations. Please contact God's Love We Deliver at to with any inquiries about purchasing cows.

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