Crypto-art: 20 Minutes and PIASA team up for an exceptional auction of an NFT in October
The First Art Newspaper on the Net    Established in 1996 Saturday, July 13, 2024

Crypto-art: 20 Minutes and PIASA team up for an exceptional auction of an NFT in October
The 6-page supplement, chosen by 20 Minutes users after an online vote, will take the form of a non-fungible token.

PARIS.- For several months now, NFTs (Non Fungible Tokens) have been in the news. From now on, digital works of art are sold in the form of NFTs, unique "tokens" that are backed by blockchain technology. In October, a collector's edition of the French’s favorite news brand* will make its NFT. For the first time in France, a unique digital copy of a newspaper title will be sold during a charity auction organized in October by the PIASA auction house for the benefit of the International Federation of Journalists (Fédération internationale des journalistes - FIJ).

An edition chosen by Internet users

The 6-page supplement, chosen by 20 Minutes users after an online vote, will take the form of a non-fungible token, including all the pages of the supplement in an image format, and certifying its authenticity. Published on January 13, 2020, two months before the arrival of Covid-19 on French soil, this prophetic issue explored the disenchantment of a society tested by end-of-the-world fantasies.

A digital token AND a physical object

This auction will be the first of its kind organized in France, where the digital representation of a work (such as an NFT), an intangible personal property, cannot be part, by itself, of a voluntary sale at public auction. Thus, 20 Minutes and the auction house PIASA are going to offer in addition to the complete digital version encapsulated in the NFT its physical counterpart, an offset printing plate featuring four pages of the supplement. A way of affirming that virtual and physical productions can coexist and continue to exist, each in their own way, just as the Internet is deployed alongside the paper edition, which endures. This sale will also allow us to explore a new way of collecting. It will reach a new generation of collectors who are aware of the issues at stake in the world of virtual creation and especially convinced of the notion of ownership of a digital object.

"Blockchain technology, through NFTs in particular, is revolutionizing the digital world. It seemed important to us to make this very obscure technology understood by the general public in the most didactic way possible. A gonzo journalism logbook was an efficient way to explain NFT without scaring the reader. Here, we don't try to explain the purely technical aspect, but rather the applications of NFTs to show what the world of tomorrow could look like," explains Laure Beaudonnet, 20 Minutes journalist, Futur(s) section.

Since its creation, and in particular through its Innovation/Futur(s) section, 20 Minutes has been exploring the near future by analyzing trends, innovations and indications from around the world. "It is very natural for 20 Minutes and its editorial staff to experiment with this type of development, particularly in a participatory mode with its readers. We are typically in a kind of practical exercise allowing readers to apprehend in all objectivity innovations sometimes far from daily life, but perhaps applicable in the near future", underlines Frédéric Daruty, president and director of the Publication of 20 Minutes.

"PIASA is very proud to have been approached by the newspaper 20 Minutes to orchestrate this event that explores a new specificity of the art market. NFTs, reflecting a new digital generation and already recognized as works of art in their own right, will become an integral part of the history of art in the 21st century," said Frédéric Chambre, auctioneer and managing director of PIASA.

* source: Harris Interactive survey - Feb 2020 / base: 1400 respondents - newspapers: 7 brands tested, websites and apps: 22 brands tested

Today's News

August 25, 2021

A 6-year refit winds back the clock at a Berlin landmark

Four museums jointly purchase work by Patricia Kaersenhout

Charlie Watts, bedrock drummer for the Rolling Stones, dies at 80

Hindman Auctions to offer a fine selection of diamond rings in September Important Jewelry Auction

Von Bartha announces first gallery space outside of Switzerland in Copenhagen

Andréhn-Schiptjenko opens an exhibition of works by Ridley Howard

Museum Ludwig and Simultanhalle present 'Gleichzeitigkeiten, 2021' by Felix Kindermann

Met Opera reaches deal with orchestra, paving way for reopening

Julien's Auctions announces "Pelegacy: An Auction Benefitting The Pelé Foundation"

Crypto-art: 20 Minutes and PIASA team up for an exceptional auction of an NFT in October

Charlie Watts, the unlikely soul of the Rolling Stones

Giant concrete and steel floating head sculpture towed up River Clyde

New Museum appoints Vivian Crockett as Curator

Nye & Co. Auctioneers announces highlights included in the Chic & Antique Estate Treasures Auction

National Building Museum announces Mabel O. Wilson as 2021 Vincent Scully Prize recipient

World's Fair of Money soars to more than $68 million at Heritage Auctions

Carol S. Ward joins Lexington Historical Society as new Executive Director

A composer shows the way to give classical music swing

The Montreal Museum of Fine Arts offers its Art Kit to 250 families

R. Murray Schafer, composer who heard nature's music, dies at 88

Hong Kong censorship law to check old films for national security breaches

Marion Cotillard to be honoured by San Sebastian film festival

Larry Harlow, a salsa revolutionary

8 Types of Ideas You Should Consider while Choosing Murals for Restaurants and Pubs

Steps for Selecting the Best Painters Canvas for Sale

Stellar Photo Recovery Software

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Truck Accident Attorneys
Accident Attorneys

Royalville Communications, Inc
Founder's Site. Hommage
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful