If you read this online publication on a regular basis, you likely already know that art can enrich your life in many ways. However, it’s also worth noting that art may be good for your bank account as well. This might be true even if you’re not involved in much buying and selling of art.

For example, maybe you own a property and are attempting to attract tenants. Displaying quality art in your building can make it more appealing to potential tenants when they first visit. Discuss this with your property management company if you believe it’s a wise idea.

Or, perhaps you’re a homeowner who is trying to sell their house. Again, you could make the right impression on potential buyers during their visits by displaying the right art. You would be surprised by the degree to which quality works of art can subconsciously impact someone’s overall feelings about a property.

In either case, if you’re considering using art in this manner, keep the following tips in mind:

Research Color Theory

When potential tenants or buyers visit your property, you want them to have positive emotional experiences. They’ll be more likely to associate your property with positive thoughts and feelings if they have positive experiences during their initial visit.

Art can help you achieve this goal. That said, it’s important to understand the way the colors of a work of art can affect its overall impact on a tenant or buyer.

For example, red is a color that tends to make people feel alert and active. Displaying a piece of art that heavily features red is certainly a way to get someone’s attention, but it might not be ideal if you want someone to feel calm when they’re on the premises. To facilitate calm feelings, display works of art that prominently feature blue instead.

However, you must also consider how the colors of any art you display will interact with the colors of their surroundings. Set aside some time to research color theory if you want to be more confident in your choice of art.

Think Outside the Canvas

When considering what type of art to display in order to improve the attractiveness of a property, you may lean towards traditional options, such as paintings.

A painting may genuinely be the best type of art to display in a given space. Just be aware that it’s not your only option. For example, you might achieve your goals better with a sculpture. Experiment with displaying different types of art to determine which are best for different spaces on your property.

Get Feedback from Current Tenants

This is a tip to keep in mind if you already have some tenants, but are attempting to attract more. You could send out an email to your current tenants showing them various pieces of art you’re thinking about displaying on your property. Ask them to choose which they would prefer (if any). This can help you narrow down your options if you’re having trouble determining which piece of art will make the best impression on potential future tenants.

Don’t Distract

A piece of art can improve upon the experience a potential tenant or buyer has when they visit a property, but it should do so in a subtle manner. The property itself should be the main focus. The art should essentially serve the same general purpose as background music, establishing a mood or feeling without calling too much attention to itself. To use a food metaphor, the property should be the meal, and the art you display should be the garnish.

Just remember that you can always display different art if your first choices don’t work out. It’s entirely possible to use art to draw in tenants and home buyers. Doing so is easier if you apply these tips.