YouTube is such a powerful tool for driving sales & traffic to your business website. Surprisingly, only about 9-10% of small businesses use YouTube in that way. Today we will learn how to increase engagement on YouTube. And, more importantly, how we can convert views into sales.
Did you know that businesses that use YouTube, tend to drive 49% more sales & traffic than others? Videos are the future and it’s worth more than any other medium of communication. Make value-driven YouTube videos and convert sales like never before.
But moving forward, let me make things clear. Earning sales from YouTube & driving traffic may seem similar but they involve different processes. Although some processes may be similar or interconnected. Let’s go ahead and unravel ways on how to increase YouTube views by yourself.
Customized thumbnails can increase your YouTube engagement by 154 percent. Click baits naturally work better than written words.
According to the YouTube Creator Academy, almost 90% of the best-performing content has customized thumbnails. Build excitement and draw attention to your content while maintaining your style of branding.
Consistency, Video Style, and Optimization
Consistency in terms of color schemes and style of videos can make your brand stand out. People remember your YouTube channel for a specific type of content & style.
Moreover, keep in mind factors like the
● best times to post each day and
● the best days to post.
Keep in mind the daily schedules of people and the daily primetime viewership hours. Moreover, you will also see a surge in internet activity during the weekends. That’s exactly when you should post.
For Mondays, Tuesdays, and Wednesdays typical timings would be 2 pm to 4 pm. Similarly, for Saturdays and Sundays posting your content between 9 am to 11 am makes more sense.
Depending on your content style or brand, choosing the perfect video length is equally important. Nobody sits through hour-long videos on YouTube.
Optimize your content including your title and description. Your title must address a problem that your audience may be facing. A description for your YouTube video should attract readers instantly. Keep the first two lines short, crisp, and to the point. Use keywords and SEO-optimize the content. Remember, you are simply making it more searchable through the words you use.
Use naturally sounding one or two keywords with your video description. Also, remember to use your focus keyword right at the beginning of your description. Moreover, your title must have the focus keyword to draw more traffic.
CTAs and Subscribe Button
End-Screen CTAs can convert views on YouTube to hard sales on your website. Use CTAs on every video you post.
Moreover, ask your audience to press the subscribe button towards the end of your video. It’s a long-term strategy because new viewers may not subscribe immediately. But with consistent value-driven posts, your target audience will be compelled to subscribe to your channel.
You can drive people from your YouTube content to your website in no time with these CTAs. Did you know that a ‘Subscribe’ CTA can lift your engagement rates to 3,100 percent?
CTAs are powerful because you can link similar/relatable videos on your channel. Remember that people subscribe to the idea behind your channel. Engagement rates on YouTube have nothing to do with one individual video that may have gone viral.
Ask people to visit your website
Sometimes the most obvious approaches are overlooked for their simplicity. Do not ignore this simple yet effective way to drive traffic from your YT channel to your website.
If your videos are short, specific, and address an issue, chances of website visits will double. Expert YouTubers have a better approach while using this simple strategy. Introduce yourself with your name and website. This will immediately tie you and your channel with your website. That simple step will go a long way in driving more traffic & sales conversions.
Towards the end of your video, you may try something as simple as -
“Thanks for watching. If you want to know more about this click here”
(with your fingers pointing towards the location of your URL card.)
Optimizing your About Page
So here’s the thing - driving traffic from your YT channel and making conversions are part of one jigsaw puzzle. Undoubtedly, your audience is more likely to find individual videos. However, your YT channel is a significant part of the puzzle.
Your About Page section can provide your audience better guide about who you are. It’s important to find that connection between yourself, your brand, and the audience. Moreover, your About Page can be another way to drive more traffic to your business.
Interactive Comment Section
Your interaction in the comment section can build much-needed rapport. Remember that your audience does not know you personally. To reach them on a more personal level, your interactions in the comment section are of vital importance.
Do not use monotonous language while replying to your comments. Being sarcastic or funny can ease the gap between you and your audience. Answer queries and remember that sales don’t even begin if there’s no objection to your sales pitch.
Many ask us what are the best sites to buy youtube subscribers
. Some use this technique of buying subscribers for their channel to show that their idea is already subscribed by many. That in turn may affect your audience’s mind and keep them interested in your videos.
YouTube’s potential to drive the audience back to your website is enormous. Videos are the future of content and with a little bit of your effort, your brand can reach sky-high levels.