Every small business wants to become a large scale brand someday. While it takes a lot of hard work, belief, and dedication to become a bigwig in your industry, there are, thankfully, online marketing tools that can help you on the way.

About 80% of small businesses fail shortly after their establishment. You do not want to be part of this alarming percentage, and you don't have to be.

There are many digital marketing tools that can help you increase your online visibility, attract more customers, and boost sales. But if you are new to this field and want to master these tools, you must take up digital marketing training.

With the widespread availability of online resources and platforms, finding good digital marketing training courses has become very easy. For instance, if you live in Kochi, all you have to do is a simple Google search for the best digital marketing courses in kochi to find a plethora of options that cater to various skill levels and budgets.

Let us now introduce you to some of the best marketing tools a small business can use to boost its digital marketing efforts.

Chatbots as Online Marketing Tools for Small Business

A chatbot is one of the best online marketing tools a small business can have. Why? They can also be integrated with other online marketing tools to improve your processes.

While most tools are used for only one purpose, chatbots are a multipurpose tool that can be used in almost any unit of your business.

a. Facebook Chatbot

For social media marketing efforts, small businesses can also harness the many possibilities that chatbots offer with Facebook chatbots and the likes.

A Facebook chatbot like Zebrabuzz, Xerochat and the likes will interact with your customers, answer their questions, convert them, and market your products for you, among others.

b. Web Chatbot

As an online business with a website, you can also integrate a web chatbot that can engage your web visitors and boost your conversions in record time.

Many people believe chatbots to be complicated and too technical. Not anymore. Xerochat and Zebrabuzz are also chatbot building platforms where you can build your bot in minutes and integrate it to all your online marketing strategies.

Website Analytics Tools for Small Business

Website analytics is great for small businesses. As a small business, it is important to keep sight of what you are doing and how your customers are reacting to them.
This helps so you do not waste time, effort, and money. Some of the many website analytics tools that can help you on the way include:

a. Google Analytics: This is a free Google tool that a small business can use from the start. You can use this tool to check who's coming to your website, where they are coming from and where they spend most of their time. It also helps you learn more about your web users' engagement and set up goals to track conversions.

b. Kissmetrics: This platform helps you understand, segregate, and engage customers and web users based on their website's activities. This allows you to have a better understanding of each user's behaviour and preferences. You can also integrate it into your email marketing.

Email Marketing Tools for Small Business

Although web chatbots and Facebook chatbots can be used for email marketing, some small businesses may prefer to have tools solely dedicated to email marketing.

a. Mail Chimp: Mailchimp is one of the many online marketing tools that a small business can use to automate their services, reduce workload, and increase efficiency. This tool allows you to automate email campaigns easily. The tool also gives detailed reports and good insights that let you know about your performance. What's more? It has a 'forever free' plan which is good news for any small business.

Search Engine Optimization Tools for Small Business

SEO is important in increasing traffic and boosting your online marketing efforts. Here are some tools to help you on the way:

a. SiteSpeedyUp: SiteSpeedyUp is a platform that boosts your page speed. Many small businesses use shared hosting due to its cost-effective nature. While it's okay to share your hosting for starters, boosting your website loading speed to a maximum of 3 seconds can help you attract more web visitors, reduce bounce rate, and significantly increase conversions. This also affects your SEO as Google prefers to rank fast websites on the first few search results.

b. SEMrush: This tool has built-in features that are designed to enhance your search engine rankings. It can give you information about the keywords your competitors, their backlinks, and draw comparisons as well. It can run an SEO audit on your content and look for good backlinking opportunities, among many other impressive features.

Content Marketing Tools for Small Business

a. WordPress: This is one of the best content management system tools for small businesses. It has a user-friendly design that helps you manage content, SEO, give active support process, and it's also budget-friendly. It can also help you design and customize your website with a few handy features.

b. Grammarly: It is difficult to spot errors in your own writing. Except you hire a proof-reader, Grammarly is a handy tool that can help you produce quality content. As a small business hoping to have excellent online marketing results, you must ensure that the contents you put out are engaging, interactive, and readable. This tool also helps you achieve 100% plagiarism-free content.

Most small businesses work on a tight budget, and they are very careful about increasing employee headcount.

Therefore, you need these tools to help you automate and provide optimum services without increasing employees or straining your budget.