The First Art Newspaper on the Net    Established in 1996 Saturday, October 23, 2021

NHMLAC appoints Shana Mathur as Chief Strategy and External Relations Officer
Shana Mathur is currently serving as Chief External Affairs Officer for The Broad Stage, a performing arts producer and presenter affiliated with Santa Monica College.

LOS ANGELES, CA.- The Natural History Museums of Los Angeles County today announced that Shana Mathur, a recognized leader in the management of non-profit cultural institutions, has been named to the newly created position of Chief Strategy and External Relations Officer. She will report directly to President and Director Dr. Lori Bettison-Varga and will be responsible for crafting the vision and executing the strategy for the NHMLAC brand and experience that attracts new fans, members, donors, and participants in life-long engagement; driving brand awareness and community engagement to increase the sphere of influence and market share for the museum in Los Angeles and beyond; and providing effective executive direction and management to the marketing strategy, communications, creative, enterprise and guest experience functions of NHMLAC, all while bringing a focus on inclusion, diversity, equity, and access to all aspects of her work. Mathur will join the Museums in July 2021.

NHMLAC is the organization that oversees the Natural History Museum of Los Angeles County (NHM) in Exposition Park, La Brea Tar Pits in Hancock Park, and the William S. Hart Museum in Newhall. Mathur will join an executive team that includes Dr. Bettison-Varga, as well as the Chief Deputy Director, Senior Vice President of Education, Exhibitions and Community Engagement, Senior Vice President of Research and Collections, Chief Advancement Officer, Chief Talent Officer, Chief Financial Officer, and a newly appointed acting Chief Digital Officer.

“Shana Mathur’s deep experience in drawing the public toward leading cultural organizations and engaging Southern California’s diverse audiences will help NHMLAC heighten our service to our communities and enhance our ability to share our research and collections far and wide,” said Dr. Bettison-Varga. “We are excited to have her join our team and look forward to her energetic, expert support in fulfilling our mission to the public and the field.”

Mathur was Chief Marketing Officer at the Los Angeles Philharmonic Association from 2008-2018, where she oversaw marketing, sales, and customer experience at Walt Disney Concert Hall and the Hollywood Bowl. She produced record-breaking sales and audience growth through innovative campaigns, from the introduction of Music & Artistic Director Gustavo Dudamel to the LA Phil’s Centennial. She built award-winning digital and audience engagement initiatives for the LA Phil and rebranded the organization to facilitate its evolution as a more inclusive partner to the communities of Los Angeles.

After leaving the LA Phil, Mathur was an independent consultant from 2018 to 2020, providing strategic planning, branding, marketing, communications, and operations counsel to cultural non-profits including the San Francisco Symphony, Oregon Symphony, San Diego Symphony (for its new waterfront venue The Shell), filmmaker Ava DuVernay’s non-profit ARRAY Alliance, and others.

She is currently serving as Chief External Affairs Officer for The Broad Stage, a performing arts producer and presenter affiliated with Santa Monica College. In her role she leads development, marketing, and communications activity and is the organization’s steward for equity, diversity and inclusion initiatives. She will leave her post on June 1, 2021.

“The Natural History Museums of Los Angeles County embody the urgency of this time for the natural world, the cultural world, and our society as a whole,” said Mathur. “NHMLAC has an opportunity to evolve and expand its relationships with the communities it serves, to innovate programmatic and engagement models, and assert its role in creating a just and equitable future. I am thrilled and honored to join Dr. Lori Bettison-Varga and her stellar team at NHMLAC to help shape its impact and relevance for years to come, and by further defining the ways in which we will recognize, embrace, and create a safe space for our audiences to learn, contribute, and belong.”

Mathur’s commitment to cultural advocacy is amplified through her role as a Board member of Arts for LA, an organization that generates public will to support the arts. She is an adjunct faculty member at Claremont Graduate University, where she teaches a course in Marketing and Strategic Communications for the Arts. Mathur holds a B.A. in Anthropology from the University of Wisconsin, Madison, and an M.B.A. from Baruch College’s Zicklin School of Business at the City University of New York.

Today's News

April 30, 2021

The world knows her as 'Disaster Girl.' She sold an NFT of her meme for $500,000.

Sotheby's to offer Cy Twombly's 'Untitled (Rome)'

White Cube announces exclusive global representation of Isamu Noguchi

Degas' Danseuse rose and Femme sortant du bain to be offered at Christie's

How to breathe new life into Martha Graham's dances? Infuse them with art.

Sotheby's sneaks up on younger market via sneaker sales

Guernsey's to auction memorabilia from Keith Haring, Andy Warhol & Christo

The Renaissance's most influential composer, 500 years later

A photographer looks deep into America's past

New Directors/New Films turns 50 with a bracingly eclectic lineup

KidSuper wants to bring back Warhol's Factory

Bertoia's to auction Paul Cole's 50-year antique toy and train collection

NHMLAC appoints Shana Mathur as Chief Strategy and External Relations Officer

From Miami and Havana, singers take aim in battle of song

Paul Kellogg, New York City Opera impresario, dies at 84

When the cellos play, the cows come home

Anthony Powell, Oscar-winning costume designer, dies at 85

The face of solo guitar is changing. It's about time.

Friedman Benda presents 'iThongo' by Andile Dyalvane, an exhibition focused on restorative healing

Toledo Museum of Art welcomes Rhonda Sewell as first Director of Belonging & Community Engagement

Hamilton beats original estimate by a landslide

Dix Noonan Webb appoint Joanne Lewis as Watch Specialist

L'INCONNUE gallery opens New York space

Heritage Auctions to offer the poster for 1953 Hank Williams concert that didn't happen

The world's most beautiful casino resorts worth visiting recommended by Vera and John Casino experts

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

sa gaming free credit

Royalville Communications, Inc
Founder's Site. The most varied versions
of this beautiful prayer.
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful