LONDON.- Art UK
and Bloomberg Philanthropies announced a major partnership that will strengthen and improve digital access to the UK's national collection of art while encouraging broader engagement with local museums and art galleries. With this multi-year collaboration, Bloomberg Philanthropies will become one of Art UK's leading supporters, helping Art UK deliver substantial benefits to over 3,000 public art collections across the UK.
Building on existing support from Arts Council England and Art UK's individual donors, corporate supporters, and grant-making trusts, this important collaboration will enable the leading cultural education charity, Art UK, to grow its impact on society and share more of the UK's cultural riches with diverse communities at a time of significant challenge for many.
Bloomberg Philanthropies' support will amplify Art UK's impact across its four key areas of focus:
1. Providing free online access
The Art UK website brings together the national collection of art including art by 50,000 artists onto one platform, providing free access to an audience at home and abroad of currently over 3.3 million annual users. 2021 will see the completion of the digitisation of the nation's sculpture collection, funded principally by the National Lottery Heritage Fund. Art UK's focus now is to accelerate the volume and pace of uploading already digitised artworks such as works on paper and photography. Support from Bloomberg Philanthropies will enable Art UK to grow its audience and boost its impact.
2. Telling the stories behind the nation's art
A key strategic focus for Art UK is to build engagement, interest and understanding by telling the stories behind the art. This includes a particular emphasis on lesser-known artists and diverse subject matter whilst providing insights into history, philosophy and the natural world. There are already over 1,300 articles publicly available and users are invited to curate their own digital exhibitions on Art UK. Art Detective supports this goal by enlisting global expertise to help collections solve the mysteries behind their artworks, identifying sitters and places as well as unknown artists.
3. Growing learning resources for schools
Art UK and Bloomberg Philanthropies believe that all children should benefit from a high-quality arts education which teaches them the skills they need to think critically and creatively. Building on learning resources created during the National Lottery Heritage Fund-funded sculpture project, Art UK recently launched its schools learning portal. This innovative tool enables teachers across the UK to access online lesson planning and resources generated by Art UK and its partners, including Oxford University Press and Partner Collections, and will build on the work of Bloomberg-supported educational platforms such as Sutton Trust online.
4. Showcasing art and generating income for collections
Most public collections could not showcase their art online without the support of Art UK. Art UK brings together over 3,000 public collections on one shared, economically efficient platform, allowing them all to reap the benefits of scale and technology in one of the largest arts partnerships put together in the UK. Art UK's Partner Collections have access to the Art UK Shop, enabling them to generate income without making any capital investment or taking any risk.
Art UK on the Bloomberg Connects App
A free digital guide to cultural organisations around the world, Bloomberg Connects makes it easy to access and engage with arts and culture from mobile devices, anytime, anywhere. The app offers the ability to learn about current exhibitions at a portfolio of participating cultural partners through dynamic content exclusive to each organisation. Features include expert commentary, video highlights, pinch-and-zoom capability and exhibition and way-finding maps. To download the free Bloomberg Connects app, visit the Apple App or Google Play stores and search for 'Bloomberg Connects'.
Art UK hosts world-class resources which digital technology can make accessible to diverse communities around the world. That's why, as part of the partnership, Bloomberg Philanthropies and Art UK will launch an Art UK guide on the Bloomberg Connects app in June 2021, and will support Art UK's Partner Collections to start joining from later in the year. The collections will benefit from free technical infrastructure and support and will become part of a growing international community of world-famous art collections including the Frick Collection, the Guggenheim Museum and the Serpentine Galleries.