Art and commerce join forces to create cultural cluster
The First Art Newspaper on the Net    Established in 1996 Friday, November 22, 2024


Art and commerce join forces to create cultural cluster
Rotterdam’s M4H (Merwe-Vierhavens) area has a 120-year history. It started off as part of the greater Rotterdam port and for years boasted one of the world’s largest fruit terminals. Some buildings are currently recognised as industrial heritage.



ROTTERDAM.- BRUTUS breaks the mould of art as a gentrification accelerator. Artist Joep van Lieshout (Atelier Van Lieshout) and project developer RED Company have joined forces to build a large-scale cultural cluster with residential units, offices and services in Rotterdam’s up and coming M4H port area. Their cooperation heralds a new model for urban renewal that does not automatically push out creatives once neighbourhoods upgrade.

BRUTUS combines culture, living and working in an area with 120 years of industrial history. At its heart lies a cultural cluster measuring at least 7,000 square metres (75,000 ft2). This will house a museum, exhibition spaces, a publicly accessible art depot, an art education unit, workshops, studios and working/living spaces for artists. The outdoor area will feature an open air cinema, a theatre and a sculpture garden.

BRUTUS will be crowned by three apartment blocks with a combined total of 750 residential units. The 140, 90 and 55-metre high structures echo Van Lieshout’s functionalist artworks and will be designed by Atelier Van Lieshout in cooperation with architectural firm Powerhouse Company. The new complex consists of numerous structures connected by staircases, ramps and hallways. The complex’s name refers to brutalism, an expressive architectural style from the 1950s and 1960s with an air of no-nonsense honesty and the promise of a utopian community. Brutus suits the unpolished context of Rotterdam’s port environment perfectly.

Art and commerce are equal partners in this project. Creatives will not be enlisted as temporary place makers to lay the groundwork for commercial development. BRUTUS will house the exhibition spaces of AVL Mundo Foundation and Atelier Van Lieshout’s large workshop, where a transparent facade will allow visitors to watch art production live. Moreover, the complex offers artists’ studios ensuring a lasting creative presence in the M4H area, which has made a name for itself as a makers’ quarter since the late 1980s.

The creation of BRUTUS will be financed by artist Joep van Lieshout and RED Company with Redwood Capital Investments and NIBC Investment Partners as financial partners.

BRUTUS will combine urban renewal and museum architecture in a unique Gesamtkunstwerk for this rapidly developing area in Rotterdam. For Van Lieshout himself, the creation of BRUTUS means he can continue to produce and display his full body of work, an ongoing visual saga spanning over 35 years at a single location. In the 2,250 square meter section called The Maze, installations, sculptures, objects and machines occupy a labyrinthine collection of tunnels, staircases, hallways, recesses and ‘artistic traps’, offering new insights into the meaning and impact of AVL’s work.

The 1,350 square meter ExpoBrutus will be exclusively for independently curated solo exhibitions both by internationally renowned artists and emerging talent. The focus will be on large-scale work and immersive installations, the type of presentation that has become less common in museums due to costs and risk-averse programming. At ExpoBrutus artists will be invited to excel and exhibit on a giant scale.

Rotterdam and BRUTUS are a perfect match. The port city has a long history of industrialist-patrons endowing museums; the Boijmans Van Beuningen Museum being a prime example. BRUTUS adds to this tradition fuelled by a constructive marriage of art and entrepreneurship. The complex is situated at the heart of M4H, an area the size of Rotterdam’s city centre and over time will develop into its creative hub and driving force. An international trailblazer for the creative 21st century.










Today's News

March 17, 2021

We don't know how much art has gone missing from museums

Israel unearths fragments of 2000-year-old biblical scroll

Affordable housing earns French couple the Pritzker Prize

How can Blackness construct America?

White Cube opens an exhibition of video works by Bruce Nauman

Sally Grossman, immortalized on a Dylan album cover, dies at 81

Cowan's American Furniture, Folk & Decorative Arts auction realizes nearly double presale estimate

An homage to collage: Arturo Herrera opens exhibition at Thomas Dane Gallery

Kunsthalle Mainz opens an exhibition of works by Joachim Koester

Denver Museum of Nature & Science hosts Stonehenge exhibition featuring 400 original artifacts and breakthrough science

Spike Lee to head Cannes Film Festival jury

Yaphet Kotto, first Black Bond villain and 'Alien' actor, dies at 81

Dr. Martin Luther King, Jr. leads sale of African Americana at Swann

From Beijing to Badlands: how indie director Zhao won over Hollywood

Tunisia film-maker hails 'historic' Oscar nomination

Andra Day earns a best actress nomination for 'The United States vs. Billie Holiday'

Art and commerce join forces to create cultural cluster

What it means to break free: A tale of detention, told in dance

Scholar of World War II homefront wins American history book prize

This 1908 Little Nemo in Slumberland original art, once displayed in museums, heads to auction

Alvar Aalto 2020 awarded to Bijoy Jain of Studio Mumbai in India

SMK opens outdoor exhibition: three artists respond to a year of COVID-19

The Role of Music and Art in Developing Online Pokies

Drumming Practice Tips for 2021

The less known cannabis compounds: Terpenes




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Attorneys
Truck Accident Attorneys
Accident Attorneys
Holistic Dentist
Abogado de accidentes
สล็อต
สล็อตเว็บตรง

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful