NEW YORK, NY.- Swann Galleries
winter offering of Vintage Posters saw the highest recent sell-through rate of the houses large biannual sale in the category, This is particularly gratifying under the circumstances in which auctions are being carried out during the COVID-19 era. The sale covered a variety of different collecting areas Art Nouveau, ski, travel, food and beverage, and we set records on a number of different posters across the genres offered. Most impressive was that we sold 92% of the ski posters offered, which is far and away a company record, noted Nicholas D. Lowry, specialist for the sale and president of Swann.
An artist record was set for H.A. Volodimer with Grand Prix dEndurance de 24 Heures / Coupe Rudge Whotworth, 1923, at $15,000; and Roger de Valerios Air France / Dans Tous Les Ciels, 1935, brought the highest price paid for the work at auction with $5,000. Additional poster records included Henry le Monniers Source Verdier, 1931, at $4,000; and a 1930s advertisement for travel to Zion National Park in Utah via the Union Pacific Railroad, at $3,000.
Art Nouveau led the sale with Manuel Orazis 1900 design for La Maison Modernethe preeminent art and home décore store of the day dedicated to Art Nouveauat $37,500. Master of the movement Alphonse Mucha was present with Tragique Histoire dHamlet / Sarah Bernhardt, 1899 ($17,500); and Zodiac / P. Ploton & D. Chave, 1898 ($10,625). Also of note was LEstampe Moderne, a complete set of 100 plates in 24 fasicles, 189799 ($17,500).
The successful ski and winter poster selection included two poster records for Peter Ewarts Canadian Rockies via Canadian Pacific, circa 1950, at $4,250, and Sascha Maurers Ski at Lake Placid, 1938, at $4,750. Also of note was Augustus Mosers 1936 advertisement for skiing in Sun Valley, Idaho via the Union Pacific railway ($8,125), as well as Emil Cardinauxs Zermatt / Matterhorn Schweiz, 1908 ($13,750), and Palace Hotel / St. Moritz, 1920 ($9,375).