DUBAI.- Ayyam Gallery presents Art meets Hyper Horology, a collaborative project with Roger Dubuis.
In a world where exuberance rules and creativity reigns supreme, Serial Innovator, Roger Dubuis, known for pushing the boundaries of watchmaking, has extended the boldness of its flagship boutique in The Dubai Mall with a contemporary art exhibition by Sharjah based artist, Mouteea Murad.
The result of a collaboration with leading international arts organization, Ayyam Gallery, the works of art by Murad draw inspiration from geometric forms that perfectly reflect elements of the luxury watchmaker’s avant-garde spirit, disruptive attitude and Expressive Singularity.
“Roger Dubuis is constantly looking to push the boundaries of watchmaking and to bring art into the world of Haute Horlogerie. As an indisputable choice for an exclusive tribe of rebellious hedonists who want to enjoy life to the fullest, we want our clients to know that Roger Dubuis will offer them unforgettable and larger than life experiences,” said Edouard Achkan, Brand Director Middle East, India and Africa. “We’re delighted to be partnering with Ayyam Gallery to showcase this exceptional artist and offer our clients access to his extraordinary works. Extravagance is what you can expect – hold your breath and be prepared for the unexpected.”
Maya Samawi, Director at Ayyam Gallery, said: “The boldness of Roger Dubuis, in consistently redefining technical possibility, both in its watchmaking and in its boutique design, offers the perfect backdrop for Mouteea’s work which differs from that of his contemporaries; In his composition, the artist builds on the breakthroughs of previous movements, experimenting with automatic brushwork, the illusionistic perspective of Op art, the symmetry of geometric abstraction, and the collapsing planes of Suprematism”
From the simply inventive to the incredible
Inviting clients on a spectacular journey through its 200m² interior, the boutique includes a fractal wall with a jagged depth and gravity window showcasing a watch that appears to be floating on air. Matching Roger Dubuis’ savoir-faire, all areas within the store – including the private lounge and experiential gallery showcasing the artworks - are characterised by the duality and disruptive nature that is an integral part of the brand’s bold DNA. Visitors who dare are invited to see and feel exactly why Roger Dubuis is unquestionably the most exciting way to experience hyper horology in all its extravagance.
Art works will be on display at the Roger Dubuis boutique, located on the ground floor of The Dubai Mall, a short walk from the Grand Atrium.
Roger Dubuis
The rush of adrenalin, a pounding heart, the sure and certain knowledge that something is about to happen: ENTER THE FUTURE OF HYPER HOROLOGY. Impertinent, excessive, incisive, uncompromising, and slightly mad, this is Roger Dubuis. The brainchild of two daringly disruptive visionaries, Roger Dubuis has been all about mindset since 1995. Solidly sustained by an integrated Manufacture, an innovative spirit, a flagrant disregard for convention and irrepressible daring are the cornerstones of its bold attitude. The lifeblood of its non-conformist and unmistakably contemporary timepieces, headlined by the iconic Excalibur collection. That’s what Roger Dubuis is all about! Laugh, scream, roar, and above all, create… for an exclusive tribe that believes in the value of living larger than life at every turn. No rules, our game. Inspired by other cutting-edge industries and out-of-the-box designs, boundary-pushing technical sophistication combines with an inbred love of extravagance to prove, time and time again, that Roger Dubuis is unquestionably the most exciting way to experience Hyper Horology. Make every second of your life epic.
Mouteea Murad
Mouteea Murad’s work sees a unification of spirituality and formalism, continuously drawing influence from the geometric forms and motifs of Islamic art. Murad began his career as a painter working on monochromatic, expressionist compositions that depict the anguish of modern man. In 2007, his work took on a renewed outlook that redirected his painting style, exploring relativity, spatiality, and the visual dynamic of geometric forms.
Murad’s work differs greatly from those of his contemporaries; his works present in pure abstraction and harmonious color. When the artist first approached Shabab Ayyam competition with his work in 2007, he presented figurative works. However, in the seven months between registration and submission, Murad had created works that evolved that reflected through the gradual stages of pure abstraction.
In his compositions, the artist builds on the breakthroughs of previous movements, experimenting with automatic brushwork, the illusionistic perspective of Op art, the symmetry of geometric abstraction, and the collapsing planes of Suprematism. Highly influenced by artists such as Paul Klee and Wassily Kandinsky,
In his most recent series, his relationship with mathematics plays an integral role, with the Fibonacci numbers and sequence at its centre. His forms and lines are largely defined by algebraic functions and their geometric application within the work. Murad continues to draw inspiration from Islamic art while employing forms and lines largely defined by algebraic functions, allowing for his work to see a unification of spirituality and formalism.
Murad lives and works in Sharjah, UAE. He received a Bachelor of Art from the Faculty of Fine Arts, Damascus in 2001. Selected solo exhibitions include Ayyam Gallery Al Quoz, Dubai (2018, 2016); Ayyam Gallery Beirut (2018, 2011); Ayyam Gallery DIFC, Dubai (2017, 2011); and Ayyam Gallery Damascus (2010). His work can be found in private and public collections internationally, including the Jordan National Gallery of Fine Arts.
