Marketing is crucial, but it can be expensive. Experts will vouch that it is possible to gain the benefits of marketing without investing even a single penny. Startups are particularly low on finances and have to compete against powerful competitors, so these marketing tactics will give them a foundation to stand in the market.

Create a Facebook Page
Start by creating a business page on Facebook. It doesn’t cost anything, and most people are familiar with this platform. Use a simple tool like Canva to design posts and start publishing them. Use the right hashtags to attract the right audience.

Share that page with people in your network and regularly post to build a following of your potential customers. They will view everything you publish, so you can share business information, deals, and other promotions with them.

Use Text Message Marketing
Text messages are a fast mode of communication. Although they are supposed to be informal, they have surprisingly become a profitable marketing channel. Mass texting may not be free, but it’s also not expensive.

Anyone can easily afford to send texts to a local audience. If you want to make your job easier and efficient, get a text message app to collect data and keep track of each response. You can start by sending messages to people who don’t know you. Later, narrow the list down to only opt-ins who have permitted you to text them.

Collect Email of Prospects
Email marketing is a free channel that still brings the best ROI. Half of the marketing emails are not opened, and, at best, 15% of them get a response. However, because it doesn’t require much investment or effort, any return you get is in profit. Collect emails of your prospects to increase the response rate and overall ROI of your business.