There are countless ways to make a living as an artist. Aside from doing commissions and exhibiting your work, you can also provide design services for clients who need creative support. However, you are not alone in the market for creative directors, brand specialists, and content creators. You also need to compete against established artists and freelance creatives. It won't be easy looking for potential clients, but your best bet would be to put your best foot forward when it comes to promoting your design services. With that being said, here are a few tips to help you become visible and attract potential clients:

1. Know who you are targeting
Before promoting your business, you need to know the kind of people who need your services. Will you be focusing on video creation for educational institutions? Are you looking to design e-books for authors? Do you want to reach out to small businesses that need help with advertising? By knowing your target audience, you can easily craft promotional activities that are valuable to the right people.

2. Learn how your audience behaves
Once you have identified your target audience, you need to personalize your promotional efforts so you can engage individual prospects more effectively. After all, consumers are more responsive towards relevant messages, so make sure to hit the right notes by analyzing audience behaviors and trends. This is important as larger organizations often hire a qualitative market research company that helps them get a better idea of audience preferences. In your case, you can always visit sites like Quora, or track related hashtags on social media to analyze your audience.

3. Prepare an online portfolio
Whether you specialize in designing website templates or costumes for an event, you need to showcase your best work online. This allows potential clients to determine whether you are worth hiring. Although you have the option of creating a professional Facebook page or exhibiting sample works on Behance, the best way to build your online portfolio is through a professional website. It seems pricey, but building a digital portfolio using your unique domain name adds credibility to your business and nets potential clients.

4. Create a brand message
What makes your design services a cut above the rest? What are their highlights and how do they add value to potential clients? You need to come up with a value proposition that can convince people to engage your business. Look towards writing the perfect brand story and showing your client what they can achieve should they choose to hire you. You know your brand better than anyone else, so focus on knowing why your target audience should care about your brand.

5. Add industry knowledge
When it comes to promoting your design services, fancy sales talk just won’t cut it. You need to show potential clients that you are an expert at what you do. In order to demonstrate your experience in the creative industry, consider writing blogs or creating tutorial videos. Not only are these helpful, but they can also help attract the right audience.

You need a broader avenue for your creative skills. Using the right strategies, you can easily find and convert clients who need your design services.