Music is a wonderful thing that has always kept the world afloat, even during the most challenging times. Not only is music fascinating itself, but it also helps people discover talented individuals around and find like-minded people.
No wonder that there are millions of people searching for new music every day. To reach your target audience’s attention, you need to attend rat races, just like in any other product promotion field. Music has become a matter of marketing; otherwise, you take the risk of staying out of the spotlight.
If you had to choose only one promotion strategy for any business (including music bands), we bet you went for blogging. It is known for its high performance and is an excellent tool for communication with your audience. Let us wrap up the most beneficial features of blogging.
1. Find Your Audience
Blogging is closely related to search engine optimization (SEO), as it is all about creating content and making it attractive to Google and other search engines. Your success depends on the quality of your content, as well as on how active and consistent you are.
There are tons of tricks you can learn to dive into SEO and make your blog profitable. The main goal is to get high rankings in queries, thus making your website visible to new audiences.
2. Connect With Your Fans
Along with social media, a blog is one of the best ways to communicate with your fans. It is not only a place where you promote new tracks. It is a whole new space that you can use to get closer to your audience.
Share rare facts about your concept, music, band’s story, and things behind music production - use these and other ideas to become more open to your fans. They will appreciate that they get engaged in your world and become a part of your project.
3. Get Feedback
For anyone from the music industry, feedback is an essential part of both professional and creative growth. You will know what people like and dislike about your music but also you will discover new ideas from them.
In general, your blog will be occupied primarily with fans, not with haters. That is why the comment section can become a source of inspiration; it will also motivate when you feel stuck in your creative process.
4. Link To Your Offers
Another function of a blog for your music band may be connecting your fans to your merch and tickets for concerts. This will make your audience closer to the practical side of your creative work.
In this way, people will have no trouble finding what they want, and they will not have to track events with your band. Make it convenient for them to take part in your band’s life.
How To Reach Out To Music Blogs
Another way to promote your music band through blogs is by submitting guest posts to existing platforms. In this way, you can tell about your own blog or any other path to your creative work (Spotify, SoundCloud, YouTube, etc.)
To fulfill it, you will need to find music blogs interested in publishing your content. They can be dedicated to general music issues, reviewing new releases, interviewing artists, or even promoting local bands’ art. However, in order to get the best results, you will need to pay attention to the following features of such blogs:
- page authority;
- original content;
- the number of outbound links;
- Google indexation and some other SEO-factors.
While it is possible to find such high authoritative music blogs on your own, a better choice would be to let other services help you publish posts in music blogs. There, specific algorithms check the sites on the essential criteria, and you get only the most reliable ones without making any big effort.
You can choose desirable blogs by filtering them by topic, category, traffic, and other metrics. It will not cost much, but it will definitely save you time and spare your nerves.
If you are not into writing, another great feature of such services can come in handy for you. You can order an article written by professionals with a backlink to your platform.
As you can see, you possess a wide range of opportunities to make your music band prosper.
On the one hand, if you write a music blog on your own, it may become an inexhaustible inspiration source. Your fans' feedback can motivate you to post more; discovering new ideas and sharing info about your project will profoundly imbue your soul with love for this art.
On the other hand, reaching other bloggers may become helpful in your strategy. Indeed, running a blog or simply promoting music always means implementing a marketing strategy, as even such a fascinating thing as music has become a product today.
With all things said, promoting music is a complicated process, but it will result in bringing a bit of beauty into the world. This ultimate goal is worth all the efforts you should make.