LOS ANGELES, CA.- LACMA
, in collaboration with Snap Inc., announces an ambitious new interactive initiative called Monumental Perspectives. Over the coming years, the program will bring together local artists and technologists to create virtual monuments and murals. These new augmented reality (AR) monuments will celebrate diverse histories in an effort to reflect richer and more inclusive perspectives from communities across the region. Launching in early 2021, this initiative will pair major and emerging artists with members of Snaps Lens Creator community and bring their shared visions to life throughout Los Angeles, including LACMAs Wilshire Boulevard campus and Magic Johnson Park. The virtual monuments and murals can be experienced through the Snapchat app.
LACMA has partnered with Snap before, but this is a truly ambitious initiative to pair artists with innovative Lens Creators to rethink how to mark L.A. with diverse histories through digital public artworks, said Michael Govan, LACMA CEO and Wallis Annenberg Director. Building new physical monuments takes a great deal of time, but the issues around monuments in America are urgent. Utilizing Snaps advanced augmented reality technology, artists and their virtual artworks mapped to specific places can inspire immediate conversations around real histories, real places, and visions of the future.
LACMA shares our belief that augmented reality can be an immersive and impactful storytelling medium, as well as a vehicle for advocacy and representation. Were thrilled to support the creative vision of local artists and Lens Creators as they bring untold stories of diverse communities across Los Angeles to a new dimension, said Bobby Murphy, co-founder and CTO at Snap Inc.
Today, LACMA and Snap Inc. announced the first group of artists for LACMA x Snapchat: Monumental Perspectives.
Through their site-specific AR monuments or murals, and in consultation with community leaders and historians, these five artists will examine key moments and figures in the regions past and present that have too-often been overlooked. Details about each of the artists projects will be announced in early 2021. This initiative will continue to develop over time and more artists and projects will be announced at a later date.
The five participating artists are interested in the important questions surrounding public commemorative art: whose experiences and perspectives are being foregrounded? Whose histories are being erased? said Rita Gonzalez, Terri and Michael Smooke Curator and Department Head of Contemporary Art at LACMA. We are looking forward to experiencing their vision and sharing these works with the public.
The Andrew W. Mellon Foundation, the largest funder of the arts and humanities in the U.S., recently announced The Monuments Project, a five-year, $250 million commitment to transform the way our countrys histories are told in public spaces. The Mellon Foundation will support the expansion of Monumental Perspectives to include additional artists in the coming years. The Foundation is also providing financial support for other critical elements of the initiative including the curation, community engagement at each virtual monument location, and related public programming.
We are thrilled to join with LACMA and Snap in supporting this exhilarating new initiative, and we look forward to the fresh, far-sighted work that Monumental Perspectives will spark, said Elizabeth Alexander, president of The Andrew W. Mellon Foundation. These visionary artists will chart bold new ways of experiencing and understanding the complex history of our countrys monuments and memorials, and encourage broad public engagement and enthusiasm for the future of our commemorative spaces.
LACMA is grateful to The Andrew W. Mellon Foundation for supporting our curators and artists in this effort as part of its own nationwide monuments project, said Michael Govan.
This new project is a continuation of LACMAs and Snaps commitment to innovation and the exciting possibilities that result when artists and technologists are brought together. In 2019, LACMA and Snap collaborated on the Los Angeles presentation of Christian Marclays Sound Stories. In 2018, Snap joined LACMAs Art + Technology Lab Advisory Board, a group composed of the leading innovators across a variety of technological industries. Advisory board members lend their experience and expertise and help drive the conversation around how museums will use new technology in the future and serve as advisors to artists who receive grants from the lab.