LACMA and Snap Inc. to bring together artists and technologists to create new monuments and murals

The First Art Newspaper on the Net    Established in 1996 Friday, March 29, 2024


LACMA and Snap Inc. to bring together artists and technologists to create new monuments and murals
Los Angeles County Museum of Art, Resnick Pavilion. Photo © Museum associates/ LACMA.



LOS ANGELES, CA.- LACMA, in collaboration with Snap Inc., announces an ambitious new interactive initiative called Monumental Perspectives. Over the coming years, the program will bring together local artists and technologists to create virtual monuments and murals. These new augmented reality (AR) monuments will celebrate diverse histories in an effort to reflect richer and more inclusive perspectives from communities across the region. Launching in early 2021, this initiative will pair major and emerging artists with members of Snap’s Lens Creator community and bring their shared visions to life throughout Los Angeles, including LACMA’s Wilshire Boulevard campus and Magic Johnson Park. The virtual monuments and murals can be experienced through the Snapchat app.

“LACMA has partnered with Snap before, but this is a truly ambitious initiative to pair artists with innovative Lens Creators to rethink how to mark L.A. with diverse histories through digital public artworks,” said Michael Govan, LACMA CEO and Wallis Annenberg Director. “Building new physical monuments takes a great deal of time, but the issues around monuments in America are urgent. Utilizing Snap’s advanced augmented reality technology, artists and their virtual artworks mapped to specific places can inspire immediate conversations around real histories, real places, and visions of the future.”

“LACMA shares our belief that augmented reality can be an immersive and impactful storytelling medium, as well as a vehicle for advocacy and representation. We’re thrilled to support the creative vision of local artists and Lens Creators as they bring untold stories of diverse communities across Los Angeles to a new dimension,” said Bobby Murphy, co-founder and CTO at Snap Inc.

Today, LACMA and Snap Inc. announced the first group of artists for LACMA x Snapchat: Monumental Perspectives.

• I.R. Bach
• Mercedes Dorame
• Glenn Kaino
• Ruben Ochoa
• Ada Pinkston




Through their site-specific AR monuments or murals, and in consultation with community leaders and historians, these five artists will examine key moments and figures in the region’s past and present that have too-often been overlooked. Details about each of the artist’s projects will be announced in early 2021. This initiative will continue to develop over time and more artists and projects will be announced at a later date.

“The five participating artists are interested in the important questions surrounding public commemorative art: whose experiences and perspectives are being foregrounded? Whose histories are being erased?” said Rita Gonzalez, Terri and Michael Smooke Curator and Department Head of Contemporary Art at LACMA. “We are looking forward to experiencing their vision and sharing these works with the public.”

The Andrew W. Mellon Foundation, the largest funder of the arts and humanities in the U.S., recently announced “The Monuments Project,” a five-year, $250 million commitment to transform the way our country’s histories are told in public spaces. The Mellon Foundation will support the expansion of Monumental Perspectives to include additional artists in the coming years. The Foundation is also providing financial support for other critical elements of the initiative including the curation, community engagement at each virtual monument location, and related public programming.

“We are thrilled to join with LACMA and Snap in supporting this exhilarating new initiative, and we look forward to the fresh, far-sighted work that Monumental Perspectives will spark,” said Elizabeth Alexander, president of The Andrew W. Mellon Foundation. “These visionary artists will chart bold new ways of experiencing and understanding the complex history of our country’s monuments and memorials, and encourage broad public engagement and enthusiasm for the future of our commemorative spaces.”

“LACMA is grateful to The Andrew W. Mellon Foundation for supporting our curators and artists in this effort as part of its own nationwide monuments project,” said Michael Govan.

This new project is a continuation of LACMA’s and Snap’s commitment to innovation and the exciting possibilities that result when artists and technologists are brought together. In 2019, LACMA and Snap collaborated on the Los Angeles presentation of Christian Marclay’s Sound Stories. In 2018, Snap joined LACMA’s Art + Technology Lab Advisory Board, a group composed of the leading innovators across a variety of technological industries. Advisory board members lend their experience and expertise and help drive the conversation around how museums will use new technology in the future and serve as advisors to artists who receive grants from the lab.










Today's News

December 14, 2020

Toomey & Co. Auctioneers sets auction records for works by Chicago artists

Exhibition at TAI Modern celebrates the beguiling confluence of light, shadow, and Japanese bamboo art

British spy thriller author John le Carre dies aged 89

The Met opens nearly two dozen newly installed European Paintings Galleries

Eli Wilner releases the first price guide with retail replacement valuations for period frames

Christie's New York Magnificent Jewels totals $44.58 million

In her book Twelve Paintings Tal Sterngast explores the contemporary relevance of the Old Masters

Gifts of enduring value: Whyte's announces Christmas online auction

Universally Unknown opens 'Floating Downstream' by Tom Dunn

Ukraine seeks World Heritage status for Chernobyl zone

Phillips' Racing Pulse auction realizes $27.6 million, concluding a record-setting year

Moroccan schools to teach Jewish history and culture

Museums partner to grow Asian art provenance researcher community

LACMA and Snap Inc. to bring together artists and technologists to create new monuments and murals

French theatres, cinemas bid to overturn virus closure

Noah Creshevsky, composer of 'hyperreal' music, dies at 75

An epic Israeli TV drama exposes war wounds old and new

Chennai Photo Biennale - Edition III announces first list of artists and curatorial concept

Charlie Brown original 'Peanuts' artwork sells for $288,000

Ghana's first independent artist residency program unveils new works by Emmanuel Taku

Robert Berry Gallery presents the first solo show of Wilmington-based artist Jennifer Small

Erik Parker solo exhibition "New Solitude" opens at Over the Influence Hong Kong

Phillips Hong Kong fall auctions realise HK$710 million

Kunstraum Lakeside presents an exhibition of works by Maria Anwander and Ruben Aubrecht

All you need to know about HTML5 Banner Ads




Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .

 



Founder:
Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez

sa gaming free credit
Attorneys
Truck Accident Attorneys
Accident Attorneys

Royalville Communications, Inc
produces:

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.
Hommage
       

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful