PARIS.- Art + launched on Tuesday 10th November, it is Convelio’s partnership platform which champions new ways of working in the artworld. Art + Technology is the first edition of the site, and it supports art businesses wanting to digitalise. It has a directory of Convelio's partner technology companies offering exclusive discounts, including Shopify. The Art + Technology website also presents a set of resources including videos, interviews, and case studies given by industry leaders on how to digitalise with the minimum time and cost investment.

The platform offers free advice, from investing in technology to streamlining operations and client communications. It encourages businesses to update their internal operations to increase customer relations and sales conversions. Convelio is well placed to offer support here. They are on a mission to streamline the world of art operations through technology and work across the sector, with clients ranging from auction houses, to private collectors, galleries, and museums. Convelio’s suite of tools help their clients organize art shipping through digital processes, including an API that can be added onto any website to automate shipping costs and booking.

The Art + Technology project was started alongside the rapid growth seen in the online art market during the March lockdown. Many businesses had expressed a keen interest in updating their websites, exploring alternative selling options and learning more about their online network. However, Convelio noticed that many of their clients were being held back by the simple fact that they were unsure of where to begin.




Edouard Gouin, Convelio’s CEO said : “For many, A.I., SEO and e-commerce are unexplored business ideas. Art + Technology will make these tools understandable and accessible. Digitalisation is a simple process that should not cost too much in terms of time, energy or money. We want to find ways to offer support to all businesses as they adapt.”

Displaying the prices of works online still feels fairly new to the art and antiques world, but Convelio says that a large proportion of their network will be introducing new online buying options in the imminent future. They have noticed that sellers are becoming more comfortable with price transparency, which is having a positive impact on the health of the market.

“The shift to digital online buying is inevitable, the change has encouraged increased price transparency which in turn is instilling a new confidence for art buyers. Price transparency and e-commerce are two essentials for forward thinking art businesses.“

“Many of our clients, from gallerists to collectors, from all over the world have expressed the exact same vision for what the future of buying art looks like - with this in mind, I am certain that over the next six months we will see more and more galleries, art fairs and auction houses moving to e-commerce models.”