Marketing is a tool which has always been linked to the business world, since it’s a technique which seeks to increase a company’s visibility and/or sales, although it can also be applied to the public sector. In fact, nowadays we see that every government has communication and marketing departments to communicate and influence in the best possible way.

In Comunicare, a marketing agency from Spain, they are experts in how marketing can influence a government or politicians.

Marketing and business

What’s the key for a company to succeed? Well, the truth is that it’s not an exact science, since it’s something which depends on many factors. However, it’s true that it’s necessary to have a good marketing strategy to know how to reach your target audience and offer them exactly what they need.

It’s true that marketing has often been linked to the world of finance, but it also applies to other areas such as law or the healthcare sector. Even so, what’s certain is that in order to manage a campaign well, it’s necessary to rely on an expert in this sector, who has university studies and continues training in order to know how to act in a market which is both volatile and constantly updated.

In addition, like practically all sectors, this sector has been hit by the arrival of COVID-19, a factor which must be taken into account to be able to adequately report on the market, request loans or plan how to relaunch companies after the economic slowdown arising from the pandemic. In this way, we’ll analyze these points to understand the importance of this technique in the business sector.

Marketing in the world of finance

Marketing is highly relevant in the business sector, since we mustn’t forget that it’s a way of influencing people, so there’s no better way than to communicate in an influential manner when economic assets are involved. In this way, we’ve realized that the messages of financial companies have been changing in recent months in order to adapt to the current situation and be on the side of their clients.

In the same way, this tool has also been widely used for requesting loans, taking into account that the income of many families has been reduced due to the pandemic. In this way, we see that the messages for asking for loans have changed and that marketing has greater importance now, since it’s more important than ever to get consumers’ attention.

Thus, we see that companies such as banks have promoted being on the side of customers and offering them good conditions so they can get ahead. In this sense, marketing is based on positive and supportive terms so they see us as a friendly company.

Marketing in times of COVID-19

They say that crisis boosts ingenuity and this can be extrapolated to what has happened in 2020, when the pandemic hit society in earnest, which had to be overcome before and during lockdown in practically every country in the world. In this way, it’s clear that COVID-19 has influenced the world of marketing, as companies have had to find new ways to communicate their messages.

In addition, many organizations have shown solidarity with what was happening in the world and delivered messages of support. Others had to find new ways to attract their customers’ attention, especially those physical businesses with timetable restrictions. Likewise, COVID has demonstrated another phenomenon which had been seen in recent years: the need for businesses to go digital and use digital marketing techniques.

How to succeed in the business world

All this information shows that being successful in the business world isn’t easy and requires a lot of effort and suitable advertising and sales techniques. However, based on the evolution of society and what has happened in 2020, we can say that technology is essential for a company to function and succeed.

There are many types of companies, but all of them have to find the way to have an internet presence, both for selling their products directly and communicating their services in physical establishments. In this way, marketing has to continue progressing on the web and thus connect with its target audience, which increasingly spends more time in the online environment than the offline environment.

In summary, companies should take these premises into account in order to offer what customers are looking for, although this also requires defining a specific marketing strategy for each sector. In any case, at Comunicare we have the perfect formula for all kinds of businesses, where you’ll surely find yours.