BIRMINGHAM.- The newly transformed Birmingham Hippodrome opened its doors for the first time since March to host the UK premiere of the world’s most visited large-scale, multi-sensory experience, Van Gogh Alive. The experience has already inspired over 6 million people across 50 cities around the world.

Van Gogh’s works have been exhibited and admired for over a century – but never like this. The multi-sensory experience provides visitors with the unique opportunity to immerse themselves in Van Gogh’s artistry and truly venture into his world through beautifully curated projections accompanied by a stunning classical soundscape.

Reacting quickly and efficiently to the government restrictions on live theatre performances, Birmingham Hippodrome has transformed its offering in order to continue providing a high-quality cultural experience for its visitors.




Grande Exhibitions, the creator and producer of Van Gogh Alive, use state-of-the-art SENSORY4™ immersive gallery technology, combined with a tailored exhibition space to allow crystal-clear projection of over 3000 inspirational images. Set to an evocative classical score, visitors are surrounded by a vibrant symphony of light, colour, sound and fragrance that has been called an ‘unforgettable’ multi-sensory experience

Fiona Allan, Artistic Director and Chief Executive Officer, Birmingham Hippodrome said: “Having been closed to the public since March, and it being financially unviable for Birmingham Hippodrome to reopen for live performance until social distancing guidance is relaxed, we have had to completely rethink how to use the building and how to serve our public. The opportunity to do something completely different with our spaces, and still provide a high quality and compelling cultural experience, came at exactly the right moment.

I’m proud we are partnering with Grande Exhibitions to host the UK premiere of Van Gogh Alive. Make no mistake, this is no ordinary art exhibition; it is a ground-breaking and breathtaking multi-sensory experience, unlike anything seen before in the region. It gives us the reason we needed to reopen the Hippodrome to the public. Best still, we can operate it safely under social distancing guidelines, and I just know our visitors are going to be absolutely blown away.”

This large-scale art event provides a COVID safe environment that exceeds government public health guidelines. Controlled visitor capacities and managed visitor flow mean visitors can easily respect government social-distancing guidelines.

Tickets are on sale now and can be purchased from vangoghaliveuk.com. Adult ticket prices start from £15. Child and concession discounts available