MOCA launches MOCA Masks to benefit museum

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MOCA launches MOCA Masks to benefit museum
MOCA Mask Collection - All nine limited-production, artist-designed face masks, plus a MOCA Mask.

LOS ANGELES, CA.- The Museum of Contemporary Art is offering limited-production, artist-designed face masks in response to the COVID-19 safety and health guidelines. Supporting the museum’s program, MOCA Masks upholds the museum’s commitment to making the experience of art accessible and encouraging the urgency of contemporary expression. The masks are designed by nine participating artists; Virgil Abloh, Mark Grotjahn, Alex Israel, Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas, and The Andy Warhol Foundation for Visual Arts. Many of the masks were exclusively designed by the artists for this project while others represent iconic works from the artists’ catalogue.

"Wearing a mask communicates that you're mindful of protecting others, your community, and yourself," says MOCA Director Klaus Biesenbach. "I am so grateful to the artists participating in the #MOCAmasks initiative. Being a responsible and caring citizen amongst citizens just became even more beautiful because of these artists' contributions!"

The masks retail at $28 USD each and are available online starting Thursday, August 6 via the MOCA Store: MOCA Masks is made possible by Los Angeles-based denim brand Citizens of Humanity and MOCA Trustee Karyn Kohl who have donated all production costs so MOCA will benefit from each sale.

"Wearing a mask just got a whole lot cooler." says MOCA Trustee Karyn Kohl, "MOCA Masks highlight the power of art to inspire us in this unprecedented time.”

All masks are crafted in Los Angeles and vary in fabric depending on the design. The mask shape is meant to fit a wide range of faces comfortably and securely, including children over 10 years old. Masks can be adjusted based on construction and are made with two layers of fabric, featuring a pocket on the inside that fits a disposable filter for an added layer of protection.

In an effort to extend the distribution of the masks, MOCA is partnering with the K11 Group and Qatar Museums.

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