Electroshock therapists for classic cars

The First Art Newspaper on the Net    Established in 1996 Thursday, June 13, 2024

Electroshock therapists for classic cars
An undated photo provided by Icon, a retro-modder in Los Angeles, shows owner Jonathan Ward's 1949 Mercury. Ward has been converting the car to electric. Icon via The New York Times.

by Roy Furchgott

NEW YORK (NYT NEWS SERVICE).- When Prince Harry married Meghan Markle, it wasn’t the romance or the pageantry that set automotive hearts aflutter. It was the couple’s Jaguar E-Type Zero, a classic E-type body fitted with a modern electric drive, that caused a swoon.

Best of all, mere commoners could buy one, Jaguar said, for an estimated $380,000. Until they couldn’t.

In late 2019, more than a year after the wedding, Jaguar broke the news: “Jaguar Classic has taken the difficult decision to pause development of the all-electric E-Type Zero for the foreseeable future.”

But fret not. You can still get an electric E-Type, possibly for less than Jaguar would have charged. If you supply the Jag, “I think we could do it for $100,000,” said Michael Bream, owner of EV West, a San Marcos, California, conversion shop that turns gas guzzlers into electrically charged chariots. His shop has converted a Dodge A100 van, a Dowsetts Comet and some BMW classics, the M3 and 2002. After working out the kinks on the first E-Type, he said, the costs could come down to $50,000.

A convergence of interest in electric power and classic cars has spawned specialty shops that turn classics into silent brutes with tire-burning torque and vintage style. The problem facing these shops is that the technology now advances so quickly that a build may be outdated before it’s complete. These shops are now working to speed up production, bring down costs and put bolt-on car conversion kits into hobbyists’ hands.

The conversion market came to life during the 1970s oil crisis, when gas prices skyrocketed and around-the-block lines formed at the pumps.

“People were trying to screw Big Oil, driving their car with a forklift motor in it,” said Marc Davis, founder of Moment Motor Co., a conversion shop in Austin, Texas.

When the crisis ended, so did interest in electric cars. There was a resurgence in the 1990s when California essentially forced major manufacturers to offer zero-emissions vehicles if they wanted to sell their gas-powered cars there. The fate of the General Motors EV1, its response to the California edict, was the basis for the 2006 documentary “Who Killed the Electric Car?”

In recent years, electric motor technology has advanced rapidly, most visibly in Elon Musk’s Tesla, which has propelled the resurgence of interest in electric.

Bream found fault with the thinking of car manufacturers like Toyota, which produced the Prius, and Nissan, which produced the Leaf. Those cars were marketed as a save-the-planet alternative to internal combustion vehicles.

“No one buys a car to save the environment,” he said. “I was like, ‘How come there are no electric speed shops?’”

Bream addressed that deficit with an electric E36 BMW M3 that drew attention in the 2012 Pikes Peak International Hill Climb race. Afterward, when he decided to electrify a Porsche, word got around.

“People started to call me: ‘Hey, we are trying to do this, too,’” he said.

A business was born.

Jaguar wasn’t the only company to tantalize vintage-car aficionados with classic conversions. A Volkswagen project that put the carmaker’s electric e-Up guts into a classic Beetle led some to think VW would put conversions into production. In fact, VW had collaborated with eClassics, a shop in Germany, which produced the e-Beetle, reported to sell for $110,000. Availability is unknown. The shop did not respond to a query from The New York Times.

But you can get an electric Bug from Zelectric, a conversion shop in San Diego. It specializes in 1950s and ’60s Beetles and Porsches, which, owing to their rear-engine layout, are among the easiest cars to convert.

Zelectric’s owner, David Benardo, was in advertising when he decided to build his own electric Bug.

“I documented it on social media,” he said, “and people asked me, ‘Can you make me one?’”

He can. Prices start at $62,000. Add-ons like air conditioning can run $10,000 and full restoration another $50,000, which can drive the price as high as $170,000.

Davis’s Moment Motor Co. specializes in converting front-engine, rear-wheel-drive vehicles. It mounts an electric motor to a car’s existing transmission so a driver can still bang through the gears.

“It’s keeping that feeling of four-on-the-floor,” Davis said, acknowledging that geared transmissions gobble more battery power. “It’s not about creating the longest-range kind of vehicles.”

He said he had converted BMW 2002s, a Datsun 280Z, an Alfa Romeo GTV, a Toyota Hilux, a Porsche 911 and others for roughly $50,000 to $150,000.

Dyed-in-the-wool electric-car enthusiasts say paying $60,000 for a 1960s electric Beetle seems silly, especially when you can find a pre-owned, fully operational electric Leaf, Prius or RAV4 EV for less than $5,000.

“It becomes a niche product for the wealthy who can’t live without an electric 1950 Citroën DS station wagon,” said Marc Geller, who is on the board of the Electric Auto Association, an advocacy group founded in 1967. “It’s still crazy expensive to do a conversion, but I hope the day will come when it isn’t.”

Prices are high in large part because one-off installations require one-of-a-kind parts that would be far cheaper if produced in bulk.

EV West is producing common parts in conversion kits for frequently electrified cars like Beetles. A “turnkey” kit, including motor, controller, batteries and regenerative brakes, starts at $17,000. Labor on installation usually runs about $15,000, Bream said.

“That’s where it is going,” said Mike Spagnola, vice president for product development at the Specialty Equipment Market Association, which represents aftermarket parts manufacturers. “People are working on fitment kits.”

Right now, most of the design effort is going into kits that adapt drivetrains from wrecked Teslas for gas cars.

“It’s still in its infancy, but in the next couple of years I think you are going to really see it take off,” Spagnola said.

Development of cheaper parts may be hastened by the EV world’s collegiality. Most of the significant players have worked on projects together.

“In our little micro-niche, there is pretty good communication between the players,” said Jonathan Ward, owner of Icon, a premium retro-modder in Los Angeles. When he sought to convert a 1949 Mercury to electric, “I was very pleasantly surprised by how open the EV community has been.”

That cooperation didn’t solve a thornier problem facing conversion shops. Motors, controllers and batteries improve faster than they can install them. Ward’s ’49 Mercury had to be redone repeatedly over a three-year period.

“Before I could get it out the door,” he said, “key suppliers had second versions, third versions, with significant improvements.”

In fact, the Mercury still isn’t in the owner’s garage.

“The software,” Ward said, “is being upgraded once again.”

© 2020 The New York Times Company

Today's News

April 24, 2020

The Met announces dozens of layoffs as potential losses swell to $150 million

Annual MassArt Signature Benefit Art Auction on Bidsquare continues to attract the most discerning collectors

Christie's announces highlights included in its Prints and Multiples sale

Lark Mason Associates Asian art online auction surpasses expectations

Clyfford Still Museum announces departure of director Dean Sobel

2020 Curatorial Awards For Excellence announced

Electroshock therapists for classic cars

Freeman's to offer single-owner collection of works by P.G. Wodehouse

Exhibition presents Australian Aboriginal art From the SmithDavidson Collection

Sotheby's unveils a new season of jewellery auctions

Olafur Eliasson creates new work as part of Serpentine's Back to Earth initiative

The '2 Lizards' of Instagram are coronavirus art stars

Designer Yuri Suzuki creates crowdsourced sound work in collaboration with the Dallas Museum of Art

Mike Kelley Foundation for the Arts announces $400,000 in grants to nine organizations

Deirdre Bair, Beckett and Beauvoir biographer, dies at 84

Ann Sullivan, animator of Disney hits, dies at 91

South African hit 'Pata Pata' re-launched to fight coronavirus

Dreaming of returning home, Egypt's Nubians revive language

Joseph Feingold, Holocaust survivor and documentary star, dies at 97

From euphoria to tears: the story behind award-winning Sudan photo

Baltimore Museum of Art appoints Dr. Johnnetta Cole as Special Counsel on Strategic Initiatives

Ten galleries from India and Dubai get together to create a digital exhibhitions platform

Shirley Knight, Tony- and Emmy-winning actress, dies at 83

Renovation of France's Notre-Dame to resume Monday

Why good signage design matters?

Domaine de Chantilly exhibits Leonardo da Vinci's 'Nude Mona Lisa'

Things to Look for When Choosing an Real Money Online Casino

What Is the Best Drinking Game for Adults for a Party?

What are the benefits of cat furniture, should you be considering?

New therapy helps patients with dementia cope with depression

Museums, Exhibits, Artists, Milestones, Digital Art, Architecture, Photography,
Photographers, Special Photos, Special Reports, Featured Stories, Auctions, Art Fairs,
Anecdotes, Art Quiz, Education, Mythology, 3D Images, Last Week, .


Ignacio Villarreal
(1941 - 2019)
Editor & Publisher: Jose Villarreal
Art Director: Juan José Sepúlveda Ramírez
Writer: Ofelia Zurbia Betancourt

Truck Accident Attorneys
Accident Attorneys

Royalville Communications, Inc

ignaciovillarreal.org juncodelavega.com facundocabral-elfinal.org
Founder's Site. Hommage
to a Mexican poet.

The First Art Newspaper on the Net. The Best Versions Of Ave Maria Song Junco de la Vega Site Ignacio Villarreal Site Parroquia Natividad del Señor
Tell a Friend
Dear User, please complete the form below in order to recommend the Artdaily newsletter to someone you know.
Please complete all fields marked *.
Sending Mail
Sending Successful